Behavioral Research Lab

The McDonough School of Business (MSB) Behavioral Research Laboratory supports data collection for behavioral research on consumer and business-related topics. Its primary goal is to improve the research productivity of MSB faculty who do behavioral research by making data collection easier and providing innovative research options.

The Behavioral Research Labratory is located in the McDonough School of Business Rafik B. Hariri building (room 430). The Lab also operates virtually through the use of online research. The Lab and its activities are supported by a team consisting of a Lab Manager, Graduate Assistants, and Research Assistants. Lab users include Marketing, Management, Strategy and Operations professors who collect primary data as part of their research.

The Lab conducts behavioral and survey research using an assortment of subject sources. The Graduate Assistants who are funded by grants to faculty affiliated with the lab are available to help with secondary data collection such as web crawling and data coding. Research Assistants aid with data collection and are invited to propose their own research projects through the Georgetown Institute for Consumer Research.

For more information about the MSB Behavior Research Lab, contact the Lab Manager.