Affiliated Faculty and Research


Kurt Carlson

Kurt Carlson most recently served as assistant professor of marketing at Duke University's Fuqua School of Business, teaching market intelligence and marketing management. He also conducted research at the University of Wisconsin-Madison's Center for Dairy Research and Wisconsin Milk Marketing Board. Professor Carlson is a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making. Carlson’s research interests include emerging or tentative preferences, consumer choice processes, biased pre-decisional processing, decision objectives, methods for measuring goals, and consumer predictions of future behavior. By tracking the consumer choice process with a variety of techniques, Carlson obtains detailed data on consumers’ actions, cognitions, and desire to reveal how goal activation levels are influenced by choice context (e.g., information order, presence of a dominated option, display structure, etc.), choice progress, and chronic dispositions.

Robin Dillon-Merrill

Professor Dillon-Merrill seeks to understand and explain how and why people make the decisions that they do under conditions of uncertainty and risk. This research specifically examines critical decisions that people have made following near-miss events in situations with severe outcomes. Her past research in risk has included supporting the Department of Energy’s selection of a new tritium supply facility, aiding NASA’s Jet Propulsion Laboratory in decision making for the Mars Exploration Program, and developing a quantitative decision support tool for the management of software project resources based on an analysis of both the information system and the design. She has received research funding from the National Science Foundation, NASA, and the Department of Defense. She has served as a risk analysis and project management expert on several National Academies Committees including the Review of the New Orleans Regional Hurricane Protection Projects.

Luc Wathieu

In his research, Luc combines economics and psychology to understand consumer engagement -- what motivates consumers to willingly interact with firms and actively discover or co-create new products and benefits. His work on this topic appeared in top academic journals such as Management Science, Marketing Science, and the Journal of Consumer Research, and in practice-oriented outlets such as the Harvard Business Review. Before joining Georgetown in August of 2010, he taught marketing management and marketing research at ESMT in Berlin, at the Harvard Business School, and at the Hong Kong University of Science and Technology. Originally from Belgium, he studied at the University of Namur and got his PhD from INSEAD.

Prashant Malaviya

Prashant Malaviya is Associate Professor of Marketing and came to Georgetown in 2008 after nine years at INSEAD, France. Prior to INSEAD, he held an appointment at the University of Illinois at Chicago, and visiting professorships at the Wharton School, as the Titan Industries Professor at ALBA Graduate Business School in Athens, Greece, and at the Kellogg School of Management. Professor Malaviya is a Consumer Psychologist by training and received his Ph.D. from the Kellogg School of Management at Northwestern University. His research focuses on understanding how consumers use information to make product judgments and consumption decisions.

Debora Thompson

Professor Thompson specializes in the study of consumer behavior. Her research interests are in the area of judgment and decision making, information processing, and attitude change. She has published in the Journal of Consumer Research, Journal of Marketing Research, and Harvard Business Review.

Simon Blanchard

Simon Blanchard’s research interests include the development of empirical and statistical models to understand the large amount of heterogeneity observed in consumers’ decision making processes. In his thesis, Dr. Blanchard proposed a new statistical methodology that can be used to illustrate how consumers simultaneously organize products and brands into a multitude of categories in ways that may not be intuitive to managers. In addition to giving invited presentations on his thesis and to presenting at conferences, he has articles published or forthcoming in journals such as the Journal of Consumer Research, Marketing Letters and Computational Statistics and Data Analysis.

Neeru Paharia

Neeru Paharia is Assistant Professor at Georgetown University’s McDonough School of Business. She conducts research on judgment and decision making, consumer behavior, signaling through brands, social media, political consumption, moral psychology, and digital marketing. Prior to joining the Georgetown faculty, Paharia served as the research director for the Edmond J. Safra Center for Ethics at Harvard University. She also spent three years on the founding team at Creative Commons serving as assistant and executive director, after working at McKinsey as an associate consultant. She has cofounded several community-oriented social networking sites in education, research, and music including Peer 2 Peer University (,, and 

Marlene Morris Towns

Professor Morris' research has been published in the Journal of Marketing and the 6th Annual Symposium on Cross-Cultural Issues in Business proceedings. She is a member of the Association for Consumer Research, American Marketing Association, Society for Consumer Psychology and the Society for Judgment and Decision Making.

Chris Long

Chris P. Long is an Assistant Professor in Management at the McDonough School of Business, Georgetown University. In his research, he examines how leaders integrate their efforts to promote control, trust, and fairness within both traditional organizations and new organizational forms in order to accomplish organizational performance objectives and respond to aspects of complex and dynamic business environments. Professor Long has held academic positions at Washington University in St. Louis and Duke University. He has worked as a consultant to multi-national corporations on issues of leadership, organizational design, and organizational change and previously served as a Congressional Aide to a member of the United States House of Representatives. He holds a PhD in Management from Duke University and a Master in Public Policy from the John F. Kennedy School of Government at Harvard University. In addition to his academic duties, Professor Long currently serves as an officer in the United States Army Reserve.

Christine Porath

Christine Porath is an Assistant Professor in the Management area at Georgetown University. Much of her research examines incivility and its effects in the  workplace. Her research focuses not only on the effects of bad behavior, but also how organizations can create a more positive environment where people can thrive; and how individuals and organizations benefit in terms of individual well-being and performance. In addition to her book, The Cost of Bad Behavior, her research has appeared in the Academy of Management Journal, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, Journal of Applied Social Psychology, Harvard Business Review, and in several other journals and books. Her work related to incivility has been featured worldwide in over 500 television, radio and print outlets (including 20/20, Time, Wall Street Journal, Financial Times, L.A. Times, The Washington Post, NBC, CBS, ABC, FoxNews, CNN, BBC, NPR, and msnbc). Porath received her Ph.D. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She earned her bachelor's degree in economics from College of the Holy Cross where she was a member of Phi Beta Kappa.

Cathrine Tinsley

Catherine H. Tinsley is a Professor of Management at the McDonough School of Business at Georgetown University. She is also Executive Director of the Georgetown University Women’s Leadership Initiative and a Zaeslin fellow at the college of Law and Economics, University of Basel. She has received several grants from: NASA, the National Science Foundation, and the Department of Homeland Security for her work on decision making and risk and from the Department of Defense and Army Research Office for her work on modeling culture’s influence on negotiation and collaboration. She has also been appointed by the National Academy of Sciences for three different committees involving military engagement and / or intelligence analysis. She studies how people make decisions under risk, applying decision analytic frameworks to understand organizational disasters, and individual and expert responses to natural disasters (such as hurricanes) and man-made disasters (terrorist attacks). She also studies how people’s implicit beliefs about the power of gender shape their attitudes and behaviors. Her work has appeared in numerous peer-reviewed journals and she is currently on the editorial board of Organization Behavior and Human Decision Processes, Negotiation and Conflict Management Research, and International Journal of Conflict Management.

Vishal Agrawal

Vishal Agrawal’s research interests include sustainable operations, new product development and supply chain management. In particular, he is interested in the managerial challenges at the interface of business and the environment. He is also interested in the effect of consumer behavior on operations and new product development strategies. His research has been awarded the Dissertation Proposal Award by The Aspen Institute Center for Business Education.

Sezer Ülkü

Sezer Ülkü’s areas of interest are new product development, outsourcing, and private equity. He has a special interest in high-tech industries. In his recent research, Dr. Ülkü (1) examines the impact of supply chain design on new product introductions, (2) studies how the location of risk bearing affects supply chain and firm performance, (3) investigates the joint design of product and supply chain architectures and (4) studies whether and when product modularity is desirable for buyers and sellers.

Sunita Sah

Dr. Sah's work has been published in top academic journals including the Journal of Personality and Social Psychology, Academy of Management Proceedings, Journal of the American Medical Association, American Economic Review, Organizational Behavior and Human Decision Processes and Social Psychological and Personality Science, and has been featured in the numerous media outlets including the Financial Times, Forbes, The Wall Street Journal, Bloomberg BusinessWeek, Boston Globe and National Public Radio.Dr. Sah has won best paper awards from the Academy of Management, Society of Business Ethics, London Business School, Society of Judgment and Decision-Making and Society of Personality and Social Psychology, and scholar awards from Harvard University, the International Association of Conflict Management and Dispute Resolution Center (Kellogg School of Management), the Medical Research Council (UK), the National Science Foundation (US), and the National Institute of Mental Health (US).

Ishani Banerji

Ishani Banerji is the Associate Research Director for the Georgetown Institute for Consumer Research. She earned her PhD in Social Psychology from the Department of Psychological and Brain Sciences at Indiana University. She earned her MA in Psychology from Wake Forest University and BA in Psychology and Cinema from Denison University. She is responsible for coordinating the research projects conducted by the Institute, mentoring the Institute Fellows, and conducting independent research on consumer behavior. She is primarily interested in how our cognition, emotions, and behavior are influenced by contextual factors.

Chris Hydock

Chris Hydock is a Research Associate at Georgetown. In addition to conducting his own research, he runs the Behavioral Research Lab. Chris also works with the Georgetown Institute for Consumer Research composing research briefs and contributing to Institute projects. He earned a PhD in Cognitive Neuroscience from the Psychology Department at George Washington University and BA in Psychology at the University of Colorado, Boulder.  In graduate school he worked to better understand components cognitive control.



Papers and Presentations

To see a list of published research by lab faculty, click here.

Research Assistants

If you are interested in behavioral research and would like to gain some experience working in a research laboratory, e-mail the lab manager,