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Competing in the Executive Education Marketplace

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An interview with Paul Almeida, senior associate dean of Executive Education at Georgetown University’s McDonough School of Business: Executive education programs are perhaps the ones that receive the greatest level of demand from working adults and other non-traditional learners. In this interview, Almeida sheds a little light on this growing marketplace, discusses the importance of student-centeredness to competing and succeeding and shares his thoughts on the factors institutions must highlight to differentiate themselves in the increasingly crowded market.