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For CVS Regulars, Ads Tailored Just to Them

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The New York Times
Prashant Malaviya, associate professor of marketing at the McDonough School of Business at Georgetown, said, “Making recommendations to consumers sometimes comes across as being intrusive, and it has to be done with careful thought.” In reaction to the myWeekly Ad campaign, Mr. Malaviya said: “My initial reaction is this sounds like a great idea. Customizing deals and promotions to your needs and your past behavior is something consumers have wanted.”