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Georgetown Carries The Weight Of New Big East Into Tournament

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To get a major TV deal, “Georgetown, Villanova or Marquette has to go to the Final Four,” says Ken Homa, a marketing professor at Georgetown’s McDonough School of Business and a season ticket holder. Is that a stretch? Perhaps, but a loss by the second-seeded Hoyas, fresh off a 25-6 season, to No. 15 seed Florida-Gulf Coast would do a lot to short circuit things.