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Netflix CEO Reed Hastings 'Learned His Lesson' After First Price Hike

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"I think that he, Reed Hastings, definitely learned his lesson from the last go-round in 2011," Marlene Morris Towns, a Professor of Marketing at Georgetown University's McDonough School of Business, told Benzinga. "I think it was a great textbook example of what not to do, how not to make a change, how not to make a price increase. So either he learned or the people around him learned how to do it better this time."