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'Ship My Pants’ Ad To Hit TV Next Week

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The Inquisitr
But Ronald Goodstein, associate professor of marketing at Georgetown University’s McDonough School of Business, argued that Kmart could use as much attention that it can gets at the moment. Goodstein said: “Any news for Kmart is good news right now. They’ve had such a hard time since merging with Sears, closing stores, and developing an identity.”