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The Soul of Business: From United to Volkswagen

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The Sri Lanka Guardian
An op-ed by Michal Czinkota, associate professor of international business: “‘The soul leaves the body’ is a common euphemism for death, but what about “when the soul leaves business”? This is increasingly the case, as business managers care more about the bottom line than about decency and curative behavior. As I explore in my article in Qualitative Marketing Research, business must change: the soul must come back home.”
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