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United Airlines Stock Price Fall: How Much Did The Passenger-Dragging PR Disaster Cost The Company?

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International Business Times
The company's market capitalization lost about $570 million in the week after the incident, but the real impact of the company’s reputational damage may not play out for several months, according to Georgetown McDonough School of Business Professor Simon Blanchard, who specializes in consumer psychology. “It’s hard for me to imagine that there’s going to be a lot of short-term downward pressure on the stock,” he said. … Any boycott of the brand is “not going to affect corporate travelers, who are booking United [if] it’s the cheapest.”