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Georgetown McDonough students, faculty, and staff are newsmakers, whether being featured in the press, in the award-winning Georgetown Business magazine, or on social media. Learn more about the Office of Marketing and Communications, and find access to the school's media kit, downloadable images, and more.

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Georgetown McDonough students, faculty, and staff are newsmakers, whether being featured in the press, in the award-winning Georgetown Business magazine, or on social media. Learn more about the Office of Marketing and Communications, and find access to the school's media kit, downloadable images, and more.

Select CategoryIn the NewsNewsPress Release

Being Tough Can Make You A Better Manager
The challenge is to set high demands while still being supportive. "When you build a relationship on trust, then the majority of people are OK with tough love," says Christine Porath, a...
Hey, What a Great Idea! Chocolate Peanut Butter Cups!
Hey, What a Great Idea! Chocolate Peanut Butter Cups!
Georgetown marketing professor Ron Goodstein, for one, tastes trouble ahead for Butterfinger. He says it’s like the time Burger King tried to out-French fry McDonald’s.
Georgetown to Convene Tysons MBA Classes At Convene
Georgetown University has chosen a venue for the previously-announced expansion of its McDonough School of Business evening MBA program at Tysons Corner. Classes will begin in the fall at Convene, a...
Sochi 2014: Nick Goepper, Mikaela Shiffrin
Sochi 2014: Nick Goepper, Mikaela Shiffrin and 8 Other Olympians Poised To Win Marketing Gold
“Some of it is just who people pick up on,” says Marlene Morris Towns, a marketing professor at Georgetown University’s McDonough School of Business. “A lot of it you can’t construct.”
The Latest Trends in Wearable Technology
The Latest Trends in Wearable Technology
Marlene Morris Towns participated in this radio panel: This week, consumers who are both fashion conscious and technologically savvy -- and wear glasses -- got welcome news: Google Glass will now be...
What Companies Can Learn from NASA Tragedies
What Companies Can Learn from NASA Tragedies
He's continued his contacts with NASA ever since and Edward W. Rogers, chief knowledge officer at NASA's Goddard Space Flight Center, is a coauthor on this study. Robin Dillon, of...
To Buy or Not To Buy a Super Bowl Ad
Is paying for a Super Bowl worth it, Ronald Goodstein, Georgetown University, tells WSJTM that it might not be worth the price of admission.
From QB to Pitchman, What You See Is What You Get With Peyton Manning
From QB to Pitchman, What you See is What you Get With Peyton Manning
Marlene Morris Towns, teaching professor of marketing at Georgetown University's McDonough School of Business, says even casual NFL fans like her know Manning and like him.
The 10 Most Powerful Men in Africa 2014
The 10 Most Powerful Men in Africa 2014
Mohammed Dewji, Tanzania, Group Chief Executive Officer of Mohammed Enterprises Tanzania Limited: Dewji is the Group Chief Executive Officer of Mohammed Enterprises Tanzania Limited (MeTL) and at 39...
The Best and Worst of the Super Bowl Ads
The Best and Worst of the Super Bowl Ads
“It was making fun of advertising and people will appreciate that." Neeru Paharia Georgetown University’s McDonough School of Business.
Sponsors Take on Risks with Eye on Rewards
Sponsors Take on Risks with Eye on Rewards
Marlene Morris Towns, teaching professor of marketing at Georgetown University's McDonough School of Business, says she thinks that will work similarly in the case of the Russian anti-gay laws.
Modernized Telecom Policy Must Reflect That Change Is the Only Constant
An op-ed by John Mayo. It’s time for a new regulatory approach that builds on the realities of the current marketplace, assures a vibrant market of innovation and new choices for consumers, and...
Biz Asia America
Biz Asia America
Marlene Morris Towns comments on investing in Olympic athletes (see 15:50).
The Costs of the Dodd-Frank Act (Subscription Only)
These less visible costs, typically resulting from changes in companies' behavior can be more significant than the costs of, say, legal fees or IT investments that companies incur in order to...
Jos. A. Bank to Buy Eddie Bauer in Deal Worth $825 Million
Jos. A. Bank to Buy Eddie Bauer in Deal Worth $825 Million
“This is a marriage made for divorce,” said Ronald Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of Business.
Getting Religion on Risk Tolerance
An op-ed by Bill Droms: One of the consistent findings in the risk tolerance research is that risk tolerance tends to decline with age. As we all get older we tend to get a bit more conservative with...

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