Newsroom
Recent News and Press Releases
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Pay Attention to the Ad Creator Behind the Curtain
(Washington, DC) June 6, 2013 – A recent study unveils that companies who co-create advertisements with consumers should provide background information about the ad content and the ad creator to establish credibility and identify similarities with ad recipients.
Over the last few years, companies have involved consumers in corporate marketing initiatives with the expectation of increasing brand engagement with target markets. In the study, Consumer-generated Ads:
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Optimal Coevolution of Mobile Broadband Technology and Spectrum Policy Workshop
The Georgetown Center for Business and Public Policy and the Portable Computer and Communications Association (PCCA) will present “Optimal Coevolution of Mobile Broadband Technology and Spectrum Policy,” a workshop to assess the federal spectrum policy issues that can impact the evolution of wireless broadband technologies and explore the business case and market realities of building out next generation wireless broadband infrastructure. -
Young Women's International Leadership Summit To Be Held at Georgetown McDonough School of Business June 17-21
Twenty-six outstanding young women leaders, ages 15-23, from 21 countries will attend the week-long iLive2Lead (iL2L) 2013 Young Women’s International Leadership Summit in Washington, D.C., to learn leadership skills and develop social entrepreneurship action plans through an intensive program targeted to adolescent women.
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Georgetown McDonough Announces New Faculty Chair
A new endowed faculty chair at Georgetown University’s McDonough School of Business will assist the school in its goal to retain the world’s best faculty by recognizing their contributions to the school and providing additional resources to support their work.
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Dean Thomas, Ricardo Ernst Discuss Global Challenges at International Conference
David Thomas, dean of Georgetown’s McDonough School of Business, and Ricardo Ernst, professor of operations and director of the school’s Global Business Initiative, recently traveled to Cascais, Portugal, to present at the 2013 Estoril Conference.
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Senator Cowan to Business Graduates: Value Self Worth over Net Worth
Remember to enhance self-worth in the pursuit of net worth. This was the advice Massachusetts Senator William “Mo” Cowan shared with the Georgetown University McDonough School of Business senior class during his commencement remarks Saturday, May 18. [Watch the video.]
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Seniors and Faculty Honored for Academic and Service Excellence
Seniors earning top academic and service honors were recognized at the Georgetown University McDonough School of Business Tropaia Exercises Friday, May 17, 2013, in Gaston Hall. [Watch the video.]During the ceremony, valedictorian Russell Kreutter shared five lessons from his time at Georgetown.First, he asked his classmates to always look for the good because there are opportunities and lessons to be found in every situation. -
Ambassador Advises Graduate Business Students to Address World Challenges
During their graduate studies, master’s students at Georgetown’s McDonough School of Business learned to view business through a global lens. Mauro L. I. Viera, ambassador of Brazil to the United States, asked them to use their newfound business knowledge and Jesuit values to address the world’s challenges during his remarks at the 2013 commencement address on May 17. -
Sweatshop Labor is Wrong (Unless the Shoes are Cute)
Nike did it. Apple has done it. In both instances, consumers protested reports of unethical labor practices that would be illegal in the United States.
But despite the implied demand for ‘sweatshop-free’ products, these items are not overcrowding store shelves. Baffled by this economic imbalance, Georgetown University McDonough School of Business Assistant Professor Neeru Paharia investigated consumer reasoning and decision-making processes behind purchasing items made from sweatshop labor.
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Impact Investing Conference to Showcase Latin American Companies
Twenty-two companies operating in 12 Latin American countries and 16 different industries, looking to raise a combined total of $50 million, will convene alongside impact investors, industry leaders, and cultural commentaries at Georgetown University’s McDonough School of Business to participate in Agora Partnerships’ 3rd Annual Impact Investing in Action (IIA) conference.