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Georgetown McDonough students, faculty, and staff are newsmakers, whether being featured in the press, in the award-winning Georgetown Business magazine, or on social media. Learn more about the Office of Marketing and Communications, and find access to the school's media kit, downloadable images, and more.

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Georgetown McDonough students, faculty, and staff are newsmakers, whether being featured in the press, in the award-winning Georgetown Business magazine, or on social media. Learn more about the Office of Marketing and Communications, and find access to the school's media kit, downloadable images, and more.

Select CategoryIn the NewsNewsPress Release

The Best and Worst of the Super Bowl Ads
The Best and Worst of the Super Bowl Ads
“It was making fun of advertising and people will appreciate that." Neeru Paharia Georgetown University’s McDonough School of Business.
Sponsors Take on Risks with Eye on Rewards
Sponsors Take on Risks with Eye on Rewards
Marlene Morris Towns, teaching professor of marketing at Georgetown University's McDonough School of Business, says she thinks that will work similarly in the case of the Russian anti-gay laws.
Modernized Telecom Policy Must Reflect That Change Is the Only Constant
An op-ed by John Mayo. It’s time for a new regulatory approach that builds on the realities of the current marketplace, assures a vibrant market of innovation and new choices for consumers, and...
Biz Asia America
Biz Asia America
Marlene Morris Towns comments on investing in Olympic athletes (see 15:50).
The Costs of the Dodd-Frank Act (Subscription Only)
These less visible costs, typically resulting from changes in companies' behavior can be more significant than the costs of, say, legal fees or IT investments that companies incur in order to...
Jos. A. Bank to Buy Eddie Bauer in Deal Worth $825 Million
Jos. A. Bank to Buy Eddie Bauer in Deal Worth $825 Million
“This is a marriage made for divorce,” said Ronald Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of Business.
Getting Religion on Risk Tolerance
An op-ed by Bill Droms: One of the consistent findings in the risk tolerance research is that risk tolerance tends to decline with age. As we all get older we tend to get a bit more conservative with...
Bitcoin Virtual Currency is on Verge of Collapse
"Having Mt. Gox shut down is to bitcoin what having the New York Stock Exchange shut down is to our equity market," said James Angel, a professor of finance at Georgetown University.
Paper Argues for Open Auctions (Subscription Only)
A paper released today by the Georgetown University Center for Business and Public Policy on spectrum auctions policy argues that "unfettered auctions often will ensure the welfare-maximizing...
Fundraisers Resign Due to Lack of Leadership
Challenges with a supervisor is the most common reason for voluntary resignation among charitable fundraising professionals, according to new research released by Tycely Williams, Graduate Student at...
Crisis Averted
“Start with your communications team. They know your organization best. Listen to them. You pay them to provide you with solid advice. But, you also have to involve the senior leadership,” said Chris...
Argentine Internet Users are Very Advanced
Alejandro Zuzenberg is an alumnus of Georgetown McDonough: Alejandro Zuzenberg, who has a strikingly similar name to Facebook chief Mark Zuckerberg, welcomes the Herald at Tucumán 1, the tower to...
Falling Off the Bond Ladder
An op-ed by William Droms: Many investors are looking for a solution to the problems of owning bonds in a rising interest rate environment. One simple solution to this problem is to construct a bond...
What It Take To Be a CMO in Academia
What It Takes To Be A CMO in Academia
An op-ed by Chris Kormis: Standing in an historic 18th century assembly room—a room where George Washington was said to have gathered his thoughts in 1797 before addressing students and faculty at...
Marriage of Men's Wearhouse and Jos. A. Bank Creates Pleated Pants Empire
Marriage of Men’s Wearhouse and Jos. A Bank creates pleated pants empire
Ronald Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of Business, told the Washington Post that the merger will allow cost-cutting and create a “mega-...
Two Little Words that Can Make All the Difference
Christine Pearson and Christine Porath have conducted extensive research into the extent and associated costs of incivility within our workplaces. Their analyses indicate that workplace incivility...

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