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Georgetown McDonough students, faculty, and staff are newsmakers, whether being featured in the press, in the award-winning Georgetown Business magazine, or on social media. Learn more about the Office of Marketing and Communications, and find access to the school's media kit, downloadable images, and more.

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Georgetown McDonough students, faculty, and staff are newsmakers, whether being featured in the press, in the award-winning Georgetown Business magazine, or on social media. Learn more about the Office of Marketing and Communications, and find access to the school's media kit, downloadable images, and more.

Select CategoryIn the NewsNewsPress Release

Hilton Worldwide Goes Public
2013: Hilton Worldwide Goes Public
“If the company is profitable, as it has been, the fact that their headquarters are here should mean more jobs for the region,” Reena Aggarwal, McDonough professor of finance at Georgetown University...
The Target Takeaway: 3 Things
The Target Takeaway: 3 Things
Goodstein: As soon as you know about [a crisis], you announce to the world what's going on, what the source is, what you're doing to handle it and what you're doing to make sure it won...
Making Information Hard to Process Could Benefit Businesses
Chandon Ince and her colleague Debora Thompson from Georgetown University wanted to take the research one step further. If consumers thought a task was too difficult, would they hire someone to do...
The Power of Three
The Power of Three
Put together by two marketing and behavioral-science professors, Kurt Carlson of Georgetown University and Suzanne Shu of the University of California, Los Angeles, and scheduled to run in the...
Turning Waste into Money: A Compost Story
Bill Novelli, professor and director of the global social enterprise initiative at Georgetown University's McDonough School of Business, has started entrepreneurial projects of his own. He'...
Sochi 2014: Without Lindsey Vonn, U.S. Olympic Team in Search of Stars
“So much of what people are interested in besides pure athletics are the personal stories, and so many of these people we get to know Olympics after Olympics, and we keep track of them.” Marlene...
Women at Business School
Women at Business School
Mae McDonnell is an assistant professor of strategy at Georgetown University’s McDonough School of Business in the US. Her research interests focus on the intersection of law and corporate behavior,...
The Most Persuasive Number in an Argument? It's as Easy as One, Two, Three
The Most Persuasive Number in an Argument? It’s as Easy as One, Two, Three
In their report, When Three Charms but Four Alarms, researchers at Georgetown University and the University of California, Los Angeles, put forward the notion that someone listing three factors will...
High-tech Upgrades May Let Aging Boomers Live Independently in their Own Homes Longer
A lot of thought, then, must go into designing products that don’t intimidate seniors, said Bill Novelli, a professor at Georgetown University’s McDonough School of Business who also works with an...
Being Tough Can Make You A Better Manager
The challenge is to set high demands while still being supportive. "When you build a relationship on trust, then the majority of people are OK with tough love," says Christine Porath, a...
Hey, What a Great Idea! Chocolate Peanut Butter Cups!
Hey, What a Great Idea! Chocolate Peanut Butter Cups!
Georgetown marketing professor Ron Goodstein, for one, tastes trouble ahead for Butterfinger. He says it’s like the time Burger King tried to out-French fry McDonald’s.
Georgetown to Convene Tysons MBA Classes At Convene
Georgetown University has chosen a venue for the previously-announced expansion of its McDonough School of Business evening MBA program at Tysons Corner. Classes will begin in the fall at Convene, a...
Sochi 2014: Nick Goepper, Mikaela Shiffrin
Sochi 2014: Nick Goepper, Mikaela Shiffrin and 8 Other Olympians Poised To Win Marketing Gold
“Some of it is just who people pick up on,” says Marlene Morris Towns, a marketing professor at Georgetown University’s McDonough School of Business. “A lot of it you can’t construct.”
The Latest Trends in Wearable Technology
The Latest Trends in Wearable Technology
Marlene Morris Towns participated in this radio panel: This week, consumers who are both fashion conscious and technologically savvy -- and wear glasses -- got welcome news: Google Glass will now be...
What Companies Can Learn from NASA Tragedies
What Companies Can Learn from NASA Tragedies
He's continued his contacts with NASA ever since and Edward W. Rogers, chief knowledge officer at NASA's Goddard Space Flight Center, is a coauthor on this study. Robin Dillon, of...
To Buy or Not To Buy a Super Bowl Ad
Is paying for a Super Bowl worth it, Ronald Goodstein, Georgetown University, tells WSJTM that it might not be worth the price of admission.

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