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On April 2, the McDonough School of Business welcomed News Corporation Chairman and Chief Executive Officer Rupert Murdoch, who addressed students, faculty and staff as part of the School's Distinguished Leaders Series. In his speech, Mr. Murdoch discussed the challenges of leading the world's largest media conglomerate in a speech he titled "Creative Destruction: News for the 21st Century."
Mr. Murdoch took the opportunity to talk about the changing news media landscape, including changes he attributes to evolving technologies. "We can never be sure where the industry will end up," he told the audience. "Technology is going to destroy all the old ways and old assumptions of doing business, most especially in the media."
He also discussed the challenges of reaching more people at a time when mass audiences are disappearing. "To stay ahead of the competition, a media company needs to diversify geographically so it can reach more people," he said. "It needs to diversify by platform, which is one reason we bought MySpace. And it needs to be constantly nurturing a new generation of businesses and business models to take place of the old."
Murdoch's company, News Corporation, is the parent company of Fox News Channel, Dow Jones (publisher of The Wall Street Journal), 20th Century Fox, and MySpace. The success of these companies, he asserted, can be attributed to hiring talented and innovative people.
The speech was the second in the recently launched Distinguished Leaders Series. The new series brings successful leaders to the McDonough School to discuss their thoughts and experiences on leadership.
Please follow this link to watch a video of this event: http://explore.georgetown.edu/news/?ID=32670
About the McDonough School of Business
Georgetown University's McDonough School of Business is a premier business school located in the nation's capital. Founded in 1957 to educate undergraduate business students through the integration of liberal arts and professional education, the McDonough School today welcomes approximately 1,300 undergraduates, 620 MBA students, and more than 500 participants in its executive education programs annually. For more information about the McDonough School, visit http://msb.georgetown.edu.
About Georgetown University
Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses. For more information about Georgetown University, visit http://www.georgetown.edu.
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