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Global Conference on Trade Policy and International Marketing Focuses on Transatlantic Partnership, March 14-15

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 Georgetown University’s McDonough School of Business and the American Marketing Association, with the support of the International Trade Administration of the U.S. Department of Commerce, will present “Trade Policy and International Marketing: Breakthroughs on the Horizon.” The conference is a collaboration of business, policy, and academic participants from around the world.

This year’s annual global conference will be one of the first official meetings focusing on the transatlantic partnership endorsed by President Barack Obama in his 2013 State of the Union speech. Andreas Pinkwart, former Deputy Chair of the Free Democratic Party of Germany and President of HHL Leipzig, together with Peter Fischer, Minister for Economics of the German Embassy, will specifically address this issue.

Other keynoters include Francisco Sánchez, Under Secretary of Commerce for International Trade, on “Opportunities in the Global Marketplace” and Ambassador Charles Ford, Deputy Director General, U.S. and Foreign Commercial Service, on “Trade Promotion: Imperative and Implementation.” Overall, speakers from 16 countries will discuss changing international consumers, university approaches to internationalization, new opportunities for commerce in Asia and Latin America, and other recent research findings in the areas of trade policy and international marketing.


Thursday, March 14, 2013, 8 a.m. to 8 p.m.
“Research and University Perspective”
Georgetown University McDonough School of Business
Rafik B. Hariri Building
37th & O Streets, NW
Washington, D.C.

Friday, March 15, 2013, 8 a.m. to 5 p.m.
“Business and Policy Perspectives”
Ronald Reagan Building and International Trade Center
The Rotunda
1300 Pennsylvania Avenue, NW
Washington, D.C.


Those interested in attending the event should register online at

The cost is $400 for both days or $200 for one day.


Media interested in covering the event should contact Teresa Mannix, senior director of communications, at (202) 687-4080 or


View the full conference program online at

March 14: Research and University Perspective

8:30 a.m.    Opening Remarks and Welcome

Michael Czinkota, Georgetown University McDonough School of Business

Dean David Thomas, Georgetown University McDonough School of Business

9:00 a.m.    Research Panel: Multinational Corporations

Featuring academics from Brunel Business School, Universidad de Guadalajara Centro Universitario de Ciencias Económico Administrativas, Drexel University LeBow College of Business, Indian Institute of Management, University of Rhode Island, University of Swansea, and University of Twente

10:15 a.m.    Trade Promotion: Imperative and Implementation

Ambassador Charles Ford, Deputy Director General, U.S. and Foreign Commercial Service

11:00 a.m.    Research Panel: International Consumers

Featuring academics from Indiana University, International Management Institute – Kalkota, NIDA Thailand, Thunderbird School of Global Management, Universitaet Aalen, University of Gloucestershire, University of Lahore, University of Nicosia, and University of Worcester

12:15 p.m.    Lunch

1:30 p.m.    Panel: Transpacific Partnership

Featuring Jack Jan, Chair, Taiwan-U.S. Commercial Forum; Ambassador Jose Cuisia, Republic of the Philippines; and other embassy and industry representatives (TBA)

2:45 p.m.    Academic Panel: Rethinking Research and University Approaches to Internationalization

Featuring academics from Lewis University, National Academy of Sciences, Virginia Commonwealth University, and The World Bank

3:45 p.m.    Academic Panel: Agriculture, Negotiations, and Entrepreneurship

Featuring academics from Maastricht University, NIDA Thailand, and TedxNicosia, as well as Jim Higgiston, Deputy Administrator, Foreign Agricultural Service

5:00 p.m.    Academic Panel: Meet the Editors

Featuring academics from Georgetown University McDonough School of Business, Journal of International Marketing, Thunderbird School of Global Management, and University of Rhode Island

6:00 p.m.    Conference Banquet - Fisher Colloquium

“What if You’re Small?”

Ambassador Claudia Fritsche, Principality of Liechtenstein

March 15: Business and Policy Perspectives

8:30 a.m. Welcome Remarks

Michael Czinkota, Georgetown University McDonough School of Business

8:35 a.m.    Keynote Address: Opportunities in the Global Marketplace

Francisco Sánchez, Under Secretary of Commerce for International Trade

9:00 a.m.    Keynote Address

Global Marketplace Shifts (TBD)

9:30 a.m.    A U.S.-EU FTA?

Andreas Pinkwart, President, Handelshochschuleandelshochschule Leipzig

10:15 a.m.    Panel: The U.S. – EU FTA: Benefits and Challenges

Featuring Andreas Pinkwart, President, Handelshochschuleandelshochschule Leipzig; Minister Peter Fischer, Embassy of Germany; Daniel Mullaney, Assistant U.S. Trade Representative for Europe and the Middle East; and Steve Stewart, IBM (invited)

11:30 a.m.    China: New Nexus

William Zarit, Minister Counselor for Commercial Affairs, U.S. Embassy Beijing

12:00 p.m.    Lunch

1:30 p.m.    Panel: Overcoming Business and Policy Challenges to Trade

Featuring Camille Schuster, California State University; Scott Miller, Center for Strategic and International Studies; J. Bradford Jensen, Georgetown University McDonough School of Business; Christine Bliss, Office of the U.S. Trade Representative; Valbona Zeneli, Marshall Center

3:00 p.m.    Trade and Congress

Featuring: Don Bonker, former member of the U.S. House of Representatives; and Cliff Stearns (invited), former member of the U.S. House of Representatives

3:30 p.m.    Panel: New Patterns of Commerce: Location and Firm Size in Latin America

Featuring: Charles Skuba, Georgetown University McDonough School of Business; Walter Bastian, Deputy Assistant Secretary of Commerce; Eric Farnsworth, Vice President, Council of the Americas; and Al Zapanta, President & CEO, U.S.-Mexico Chamber of Commerce

4:45 p.m.    Conclusion

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs provide a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a world-wide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree and open enrollment programs. Learn more at Follow us on Twitter @msbgu.

The International Trade Administration
The International Trade Administration (ITA) has the lead within the U.S. Government to assist U.S. companies to identify and pursue opportunities in the global marketplace”. ITA has 2,400 employees assisting U.S. exporters in more than 100 U.S. cities and 70 countries worldwide. For more information on ITA visit