MBAs Win Washington Post/IBM Technology Case Competition
The team of Joshua Caust-Ellenbogen, Kim Garnett, Ian Wing, and Geoffrey Wellington from the Georgetown University McDonough School of Business MBA Evening Program won the top prize at the 2013 Technology Case Competition, held on April 26. The event was organized by the Georgetown Technology, Innovation, and Design Graduate Association (TIDGA) in partnership with The Washington Post and IBM Global Business Services.
The Washington Post wrote the case, which asked students to address mobile gamification and provide recommendations on the best way for The Washington Post to include gamification elements in its mobile apps and reward reader engagement.
The Georgetown MBA Evening Program team developed a classic gamification scheme with a twist: users can gain points by taking sponsored quizzes, watching videos, and reading articles. These points allow them to “level up” and earn expert badges in a particular content category. This achievement could then be shared with friends on Facebook or shown to potential employers on LinkedIn.
Teams from the Georgetown Full-time MBA Program, University of Virginia’s Darden School of Business, and Johns Hopkins Carey Business School also participated in the competition.
About the Georgetown Technology, Innovation, and Design Graduate Association
The Georgetown Technology, Innovation, and Design Graduate Association (TIDGA) provides a professional and social network for MBA students interested in making a difference in all business aspects of technology. The organization hopes to create a dynamic community of MBA students with a passion for high-tech and innovative design-focused thinking.