Skip to main content

Michael Czinkota Honored for Research

Print PagePrint Page

Michael Czinkota, associate professor of international business at Georgetown’s McDonough School of Business, and his coauthors won the 2013 Outstanding Paper Award from the Journal of Product and Brand Management for the paper, “Corporate Branding and Transformational Leadership in Turbulent Times.” The Journal of the Product and Brand Management is an academic journal written for both practitioners and scholars that publishes articles that enrich the practice of product and brand management while simultaneously making significant contributions to knowledge of product and brand issues.

Within the context of a changing environment around corporate authenticity, the study focuses on employee identity while examining the relationships of factors predicting brand-building behavior. Read more about the article online.