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Why You? Georgetown MBA Admissions Reduces Required Essays to One

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If you are considering applying for the Georgetown University McDonough School of Business MBA, the Admissions team wants to know the answer to one simple question: “Why you?”

These two words now comprise the only required essay question in the MBA application process. The question replaces last year’s requirement of two essays and a tweet.

“We know that applying to business school is a huge investment of time and effort, and we wanted to streamline that process a bit,” said Shari Hubert, associate dean for MBA Admissions.  “We often hear that prospective MBAs want more flexibility to communicate who they are and why they should be admitted in a way that is truly authentic to them. This is their chance.” 

Applicants should note the hint that accompanies the question before they submit their 750-word response: “We are looking for an answer that cannot be found from research on our website.” Hubert explained that in the past, applicants were more inclined to tell the school what they thought the Admissions team wanted to hear or to repackage the values and attributes of the program in their essays.

“Applicants forget that the Admissions Committee already is well-versed in what the school has to offer, so we were not learning anything new from those types of responses,” she said.

Hubert added that there is no “right” answer to the question. “We are not looking for something specific,” she said. “This is more about our applicants having an opportunity to show us who they are and how they think. I believe ‘why’ questions are more thought provoking and allow you to be much more introspective because it requires you to go beyond the facts that can be read in your application or resume.”

Hubert suggested that applicants may choose to address the question in multiple ways, ranging from their passions to their career aspirations to something they feel makes them special to an experience that caused them to want to pursue an MBA – anything to help the Admissions Committee learn more about each applicant’s character and potential fit with the program.

To learn more about the application process, visit