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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Pattie Lovett-Reid: Want to Pay Down Your Debt Fast? Here’s How

    Simon Blanchard, professor of marketing at Georgetown University’s McDonough School of Business in Washington, D.C., has conducted timely research that explores the psychology behind how consumers choose to allocate their money between credit cards, for Canadians trying to get out of debt. This study was co-authored with researchers from the University of Alberta, University of Manitoba, and Boston University.

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  • Is Trump Hate-Tweeting You? Find Out if it’s Really a Crisis

    Whether it’s gauging the public response to a presidential tweet or a self-inflicted wound like Wells Fargo’s, experts say this kind of real-time brand tracking has become a necessity. “A tool like this is invaluable in today’s climate,” says Marlene Towns, a professor of marketing at Georgetown’s McDonough School of Business. The social media spin cycle, she says, has dramatically sped up the timeline in which a scandal or public relations misstep can escalate into a full-on boycott. Quarterly brand-tracking reports don’t move at the speed of Twitter.

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  • Business School: Online MBA Ranking and the 400-Year-Old Glass Ceiling

    Charles Skuba, professor of the practice in marketing and international business, at Georgetown's McDonough School of Business, US, selects two stories.

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  • Nice Startups Finish First, New Study Finds

    “When people evaluate others, they tend to like highly moral people even if they’re less competent,” according to Rebecca Hamilton, the Michael G. and Robin Psaros chair in business administration and professor of marketing at Georgetown University’s McDonough School of Business. (She notes, however, when hiring a service provider like a mechanic or hair stylist, they focus on competence).

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  • The Global Shifts in 2016

    According to Michael Czinkota, a professor of international business and marketing at Georgetown University, “a global approach is imperative to solve global problems. Marketing is too important to be left to marketers. Curative international marketing accepts responsibility for problems that marketing has caused. It then uses marketing capabilities to set things right and promote the well-being of the individual and society on a global level.” But change is yet to happen as profit is still at the fore in marketing.

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  • Trump Travel Ban

    An interview with Marlene Morris Towns, adjust professor of marketing: Today we're looking at the latest US travel ban, some of the dismay it's provoked among business leaders. Donald Trump has pronounced his executive order temporarily barring entry to nationals from seven mainly Muslim countries a great success. But opponents are aiming to strike back with protests and, in some cases, a Trump brand boycott. But how partial can and should businesses themselves become at a time of such deep political division?

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  • Even Free Traders Think NAFTA Needs an Update

    “He’s too fixated on tariffs and on Mexico paying for the wall,” Charles Skuba, a former trade official at the Commerce Department, told FP. “Let’s hope he thinks more comprehensively and is more deliberative and consultative” when talks actually begin.

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  • Do Consumers Care More About Businesses' Competence or Morality?

    The report was based on research conducted by Amna Kirmani, Rebecca Hamilton, Debora Thompson, and Shannon Lantzy of Georgetown University's McDonough School of Business and the University of Maryland's Robert H. Smith School of Business. The researchers conducted five studies to compare the impact of competence, morality, and warmth on consumers' choices.

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  • Death of a Trade Deal: U.S. Must Face Realities of Global Economy

    An article by Charles J. Skuba, professor of the practice in international business and marketing: On Monday, President Trump killed the Trans-Pacific Partnership (TPP). It was a fait accompli. The piper played in November when passionate voters in key electoral states coalesced around a single principle — trade agreements destroy jobs.

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