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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Dumping Penalties: Give to Caesar What You Owe to Caesar

    An op-ed by Michael Czinkota, associate professor of international marketing: “U.S. President Donald Trump has issued a new executive order focusing on international cheaters, who do not pay their debts due to dumping penalties. The order targets the problem of unpaid special customs duties known as ‘Countervailing Duties’ (CVD), levied on products from companies found guilty by an “anti-dumping” investigation.”

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  • The Uncertain Future of Online Privacy After FCC Rule Roll Back

    “If you want to function in today's world, you end up giving up some information," said Betsy Page Sigman, a professor at Georgetown University. Sigman says consumers can try to opt out of having their data collected, but don't expect broadband companies to make it easy. “Some people don't know to opt out, so there’s some education that is going to have to take place in the public arena," Sigman said.

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  • United Airlines Stock Price Fall: How Much Did The Passenger-Dragging PR Disaster Cost The Company?

    The company's market capitalization lost about $570 million in the week after the incident, but the real impact of the company’s reputational damage may not play out for several months, according to Georgetown McDonough School of Business Professor Simon Blanchard, who specializes in consumer psychology. “It’s hard for me to imagine that there’s going to be a lot of short-term downward pressure on the stock,” he said. … Any boycott of the brand is “not going to affect corporate travelers, who are booking United [if] it’s the cheapest.”

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  • Damage to United Airlines's Brand Will Be Lasting, Irreparable

    An op-ed by Marlene Towns, adjunct professor of marketing: “Service failures happen; they are a reality of life in the service industry and are not uncommon. As studies in the services marketing literature have long reported, how a service failure is handled can make all the difference.”

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  • Strategies to Pay off Debt

    Perhaps the most stunning result of the research is that consolidating multiple credit card accounts into one big account at a lower interest rate is not as beneficial as people assume, says Simon Blanchard, an assistant professor of marketing with McDonough School of Business at Georgetown University in Washington, D.C. "When you put all your debt in one account, typically the benefit is that it does come with a reduced interest rate, and that’s a good thing," he say

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  • New World, New Policy: “What Do I Owe Ya’?”

    An op-ed by Michal Czinkota, associate professor of international business: “President Trump announced a new executive order aimed at pushing forward his trade agenda. Targeting the US trade deficit, the order directs the Commerce Department and the US Trade Representative to lead an interagency investigation and produce a “comprehensive report” on the causes of the US trade deficit. They are to do so by looking at specific industries and trade policies by foreign countries that contribute to the continuing gap between US exports and imports.”

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  • With O'Reilly, 50 Advertisers Choose Brand Image Over Ratings

    An op-ed by Marlene Towns, adjunct professor of marketing: “Bill O’Reilly and Fox News have once again gone from reporting the news to being the news. The New York Times reported over $13 million being paid to settle sexual harassment lawsuits, putting Fox News, and specifically Bill O’Reilly, in headlines once again.”

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  • Samsung's Sleek S8 Has Curved Screen, Facial Recognition

    Unveiling the S8 Wednesday at New York's Lincoln Center, Samsung's president of mobile communications, DJ Koh, highlighted innovation and how the company had learned from its mistakes. Executives describing the phone focused mostly on its aesthetics, and went through the specs fairly quickly, a strategy probably meant to avoid `”discussing things like the battery, which could remind people of their troubles,” said Simon Blanchard, assistant professor of marketing at Georgetown University’s McDonough School of Business.

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  • How Psychic Distance Impacts Trade

    An op-ed by Michal Czinkota, associate professor of international business: “Companies are said to develop the direction of their export thrust based on their “psychic distance” to other countries. This concept, as defined by researchers at the Uppsala School, consists of two dimensions—cultural and geographic factors. People and companies are considered to be more “culturally distant” when there are differences in customs, language, and economic development. People and companies are regarded as being “geographically distant” when they are further apart only by sheer mileage.”

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  • Consumer Spending Likely to Increase According to Georgetown Institute for Consumer Research’s Problem-Driven Consumption Index

    Washington, D.C. – Consumer spending is likely to increase in March, according to the Georgetown Institute for Consumer Research’s Problem-Driven Consumption Index (PDCI). The index increased in March to 141.3, up from 138.6 in February. The data suggests there will be a small increase in non

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