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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Chic Geeks Overhaul Runway Shopping at New York Fashion Week

    Marlene Morris Towns, a marketing professor at Georgetown University who specializes in retail, said she expects higher-end clients who may not have had access to stores carrying exclusive collections will want quicker turnover from the runway like Azria is offering. That could be a money-making opportunity for brands that can anticipate demand early and sell online.


  • Could Ditching ‘Redskins’ Take Heat off the NFL?

    Ronald Goodstein, a professor of marketing at Georgetown University, said that it would cost between $15 million and $20 million to do everything that a name change for the Washington Redskins would entail.


  • Startup Hoyas: Teaching Entrepreneurship at Georgetown University

    From Stanford University in California to Florida State University on the East Coast, colleges and universities across the United States are increasingly creating courses, majors, and departments that teach students how to become more entrepreneurial. Jeff Reid and Alyssa Lovegrove are leading this effort at Georgetown University in Washington, D.C. Reid is the founding director of the Georgetown University Entrepreneurship Initiative, an entrepreneurial program he runs alongside Lovegrove, its associate director.


  • Sponsorships Lift Extreme Sports to the Next Level

    "There's less of a stigma attached to getting corporate dollars," said Georgetown University marketing professor Marlene Morris Towns.


  • The Quirks of Smallness

    The article focuses on research by Assistant Professor Neeru Paharia and her colleagues: A study, published in May, from researchers at Georgetown’s McDonough School of Business and Harvard Business School builds a theoretical framework to make sense of Herb Hyman’s luck.


  • Brand Loyalty’s Role in Buying

    "The brand must align with our views and the way people see us," said Marlene Morris Towns, professor of marketing at Georgetown University in Washington. "You're a Brooks Brothers guy or Birkenstock guy. You share marriage views with Chick-fil-A's management, or they offend you."


  • The Upside to Large Competitors

    The article is a preview of forthcoming research by Assistant Professor Neeru Pahari and her colleagues: Large competitors are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power and brand awareness than smaller ones. However, our research finds that a smaller brand can actually benefit if consumers can see the competitive threat it faces from a larger organization.


  • Is All That Back-to-School Shopping Angst Really Necessary?

    Marlene Morris Towns, a professor of marketing at Georgetown University and a member of the Association for Consumer Research, said the recession has been a key factor in the way retailers and consumers play cat-and-mouse.