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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Exercise Now, Save a Ton of Money in Retirement

    Aging at home, of course, is what most people would prefer. Some 91% of Americans want to age in place, according to a survey last month by Royal Philips, a technology company, and the Global Social Enterprise Initiative at Georgetown University’s McDonough School of Business. “The research is very clear that people want to be as independent as possible for as long as possible,” said Bill Novelli, a professor at McDonough. “People want to be home, whether that’s Milwaukee or Boca Raton.”

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  • Taking The Retail Sales Number Too Seriously

    “Marlene Morris Towns, a professor of marketing at the McDonough School of Business at Georgetown University, says the uptick from the previous month's data -- sales for March were about three times as much -- could be explained by spring. Because who wants to shop in bad weather?”

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  • Guilt or Competition? Winning the Cyber Espionage War

    Article by Michael Czinkota: “During the Cold War, the Allies protected Germany’s Fulda gap against a possible Soviet invasion. In today’s environment of cyber vulnerability, surely all major parties have developed a plan of defence against cyber aggression. If not, they should do so. Yet even good plans may not fulfill the hopes of their fathers.”

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  • 4 Branding Considerations for the Redskins if They Did Decide to Change Their Name

    “What the customer has bought into is not just the company, it's the brand itself,” saidPrashant Malaviya, an associate professor of marketing at Georgetown's McDonough School of Business. “Its a deep-seated psychological question. There are brands where there's not just a rational choice but there is also the emotional choice that the brand means something, it stands for something that we become a part of. A good example is Harley Davidson."

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  • Morning People Are Less Ethical at Night

    A blog post by Sunita Sah: “Employees face many temptations to behave unethically at work. Resisting those temptations requires energy and effort. But the energy that is essential to exert self-control waxes and wanes. And when that energy is low, people are more likely to behave unethically. This opens up the possibility that even within the same day, a given person could be ethical at one point in time and unethical at another point in time.”

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  • Total Customer Value Trumps Simple Loyalty in Digital World

    “However, in the predigital past, assessing customer value typically revolved around some combination of financial and transactional metrics. "A lot of organizations still focus on frequent buyers rather than the total value of the relationship," noted Kurt Carlson, professor of marketing at the McDonough School of Business at Georgetown University and co-author of the book "Contemporary Brand Management."”

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  • Luis Suarez’s Future Endorsement Deals: In Peril or Bound for Comedy Gold?

    “Sports fans can be very forgiving when it comes to transgressions off the field, but there is less room for mercy when it comes to an incident that overshadows game play, said Marlene Morris Towns, a marketing professor at Georgetown University.”

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  • Target Asks Shoppers to Please Leave Guns at Home

    “These things can actually be forced on you," said Neeru Paharia, a professor at Georgetown's McDonough School of Business. "You do have to take a stand, right? You have to pick a side.”

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