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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • New Balance sprint from 'white people' shoes tag spotlights PR dilemma

    New Balance's situation is reminiscent of Chick-fil-A after its president, Dan Cathy, in 2012 said the company opposed same-sex marriage. "That stigma has stuck with Chick-fil-A. You will still get heated responses about that," said Marlene Morris Towns, a professor of marketing at Georgetown University’s McDonough School of Business.


  • Ivanka Trump's Brand Will Survive Toxic Election, Experts Say

    That's because Ivanka has been a "smart brand steward," said Ronald Goodstein, an associate professor of marketing at Georgetown University, who has largely managed to maintain an aura of grace and style during this contentious election cycle. "Her line of clothing becomes intertwined with her father's and his image," he said. "If her dad is touting hate, it doesn't mean she’s a hater."


  • China: A Wall -- Constrain, Protect, or Lead

    An op-ed co-authored by Michael Czinkota, associate professor of international business: “God created the world, the rest was made in China,” sings Lourd de Veyra. The concern about the Asian factory has lingered for decades. Overlooked has been its gradual strategic transformation from imitator to integrator, or even innovator.


  • Samsung Faces Rough Patch Post-Galaxy Note 7

    Loyal Note 7 fans aren’t switching to Apple’s iPhone anytime soon, but some may eventually consider Pixel as an alternative, says Simon Blanchard, assistant professor of marketing at Georgetown’s McDonough School of Business. “Samsung might consider a renamed model that mimics the features of a Note 5,” he says.


  • End-Of-Life Conversations Are Difficult, But Necessary

    While talking about end-of-life issues may not be pleasant, doing so is a must — when you still can. For further insight on this subject, it’s my pleasure to turn this conversation over to Bill Novelli, the co-chair of C-TAC and co-author of “A Roadmap for Success: Transforming Advanced Illness Care in America.” Novelli was CEO of AARP from 2001-09, and is now a professor in the McDonough School of Business at Georgetown University.


  • Will the TTIP Deal Be Ratified?

    Michael Czinkota, associate professor of international business and marketing, appeared on CNBC’s “Squawk Box” to discuss the Transatlantic Trade and Investment Partnership (TTIP).


  • How a Business-First Mentality Earned Sofia Vergara $43 Million This Year

    “If you look purely at the numbers, any brand that is planning on growing needs to pay attention to the Hispanic market,” says Marlene Morris Towns, adjunct professor at Georgetown’s McDonough school of Business, adding that Vergara is the perfect person to do that. “She’s funny and down to earth, which makes her not just a gorgeous face, but also very human and real enough to sell us shampoo.”


  • Top 10 Schools for Marketing Majors

    Georgetown University is ranked No. 8: Shape your own marketing education at Georgetown University, while networking with marketing pros who bring in perspectives from all over the world. Located in Washington, D.C., this private research university offers a culture reflective of the government it sits among — fast-paced, competitive, diverse, and exceptionally democratic, allowing students to take control of their college experience. If you’re looking for a say, Georgetown is the school where you can have it your way.


  • Why is Amazon Expanding to 100 Pop-Up Stores?

    "Amazon spent the first 10 to 20 years convincing people to buy online," Georgetown University business professor Marlene Morris Towns told the Monitor. "Now there is a shift, with lots of online sellers moving into physical spaces."