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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • I Want it Now, But I’d Rather Not Pay For It

    Ishani Banerji, research director for the Georgetown Institute for Consumer Research, in an op-ed for Huffington Post’s business section: “I've been in this predicament countless times, and I was curious about whether other consumers were experiencing something similar when they shopped online. In order to find out, I ran a simple experiment at the Georgetown Institute for Consumer Research.”

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  • How Food Makers Are Convincing America to Eat Bugs

    Step one to getting people to eat bugs: find people who care a lot about the nutritional value of what they are eating. Focusing on health and sustainability is a great way to get people to buy food they wouldn't normally crave, says Georgetown University's McDonough School of Business professor Marlene Morris Towns. "Positioning anything as high protein is helpful depending on what health craze we're in," she says.

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  • Disclosing Conflicts of Interest Has Unintended Effects

    Disclosures appeal to patients, who want to know whether their doctors are compromised by industry ties, says Sunita Sah, an ethicist at Georgetown University in Washington D.C. Sah has found that when given a choice, providers of medical or legal advice are more likely to disclose their conflicts — especially if they do not have any.

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  • Chic Geeks Overhaul Runway Shopping at New York Fashion Week

    Marlene Morris Towns, a marketing professor at Georgetown University who specializes in retail, said she expects higher-end clients who may not have had access to stores carrying exclusive collections will want quicker turnover from the runway like Azria is offering. That could be a money-making opportunity for brands that can anticipate demand early and sell online.

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  • Could Ditching ‘Redskins’ Take Heat off the NFL?

    Ronald Goodstein, a professor of marketing at Georgetown University, said that it would cost between $15 million and $20 million to do everything that a name change for the Washington Redskins would entail.

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  • Startup Hoyas: Teaching Entrepreneurship at Georgetown University

    From Stanford University in California to Florida State University on the East Coast, colleges and universities across the United States are increasingly creating courses, majors, and departments that teach students how to become more entrepreneurial. Jeff Reid and Alyssa Lovegrove are leading this effort at Georgetown University in Washington, D.C. Reid is the founding director of the Georgetown University Entrepreneurship Initiative, an entrepreneurial program he runs alongside Lovegrove, its associate director.

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  • Sponsorships Lift Extreme Sports to the Next Level

    "There's less of a stigma attached to getting corporate dollars," said Georgetown University marketing professor Marlene Morris Towns.

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  • The Quirks of Smallness

    The article focuses on research by Assistant Professor Neeru Paharia and her colleagues: A study, published in May, from researchers at Georgetown’s McDonough School of Business and Harvard Business School builds a theoretical framework to make sense of Herb Hyman’s luck.

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