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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Little Buzz But Also Little Drama for Prime Day

    "I haven’t heard much reaction from people this year and I think that in itself is telling. Going through Facebook, nobody’s bragging about the deals they’ve gotten," said Marlene Morris Towns, a professor of marketing at Georgetown’s McDonough School of Business.


  • Why Millennials Love Nostalgia

    "Nostalgia used to imply something that happened 30 years ago, but social media has narrowed that window," says Marlene Morris Towns, a professor at Georgetown University's McDonough School of Business. With just a few taps on a cellphone, millennials can post a photo from five years ago in college or 20 years ago from second grade.


  • So You Think You Can Be Famous?

    Marlene Morris Towns, a marketing professor at Georgetown University agrees. “Celebrities have to build twice as thick skin in today’s entertainment marketplace.” In addition to the rejections, she says, it’s you and your personal brand that gets criticized or scrutinized by anyone with an internet connection - which might explain why some famous people refuse to participate in social media.


  • Brexit: Even Old Lambs Come Home to Roost

    An op-ed by Michael Czinkota, associate professor of international business: Progress in terms of global tranquility and cohesion needs to be renewed. Confrontations between friends and adversaries need do not require winners and losers. All need to be willing to learn from each other, acknowledge and respect special needs and make allowances for the human dimension in conflict.


  • New Rules of Engagement: Understanding TPP & TTIP

    An op-ed co-authored by Michael Czinkota, associate professor of international business: The combined trans-Pacific and trans-Atlantic space covered by these agreements encompasses 60 percent of the world economy, and 22 percent of its population, according to the International Monetary Fund.


  • Diversity Takes Center Stage at Airbnb’s Annual Tech Conference

    Just in organizing the conference, Airbnb has shown that it’s thinking about the issue, said Neeru Paharia, an assistant professor at Georgetown’s McDonough School of Business. “It humanizes the brand,” Paharia said. “Airbnb has some liabilities, especially with the recent news about the percentage of people who accept or deny bookings from minorities. That’s definitely a liability which could be overcome to some degree by having an event like this.”


  • Of Change, Business and Governments

    A contributed article by Michael Czinkota, associate professor of international business: We are only a brief constant in a world of change, and, just like gravity, we need change to keep us securely on our environment. The challenge of change has been encapsulated well by three aphorisms.


  • Australian Retail Giant Cotton On Gears Up For Big California Expansion

    But there aren’t many big-name Australian brands here, said Marlene Morris Towns, teaching professor of marketing at Georgetown University's McDonough School of Business. “The fact that it is from Australia could be a defining point for the brand,” she said.