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OPIM Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • A Deeper Look at the New Google

    That’s precisely what Page and Brin aim to avoid with Alphabet—which, as Page wrote in a blog post also means “alpha-bet,” or an attempt to get returns above “alpha,” a standard benchmark. “There may be a longer leash for each project,” says Sezer Ulku, an associate professor of operations and information management at Georgetown University’s McDonough School of Business. “Each business could get more fairly treated.”

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  • A City in California Is Using 'Chinese Twitter' to Connect With Some of Its Residents

    “Governments want to give information. They also want to listen,” said Betsy Paige Sigman, a professor at Georgetown University’s McDonough School of Business. “I think the goal [with Weibo] is to get more people engaged. It’s one way to reach out initially. Like the first pamphlet they would hand out that come in certain languages.”

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  • State of the Union: Finally, An Agenda for the 21st Century?

    In his State of the Union address Tuesday night, the president made clear he's finally ready to set his sights squarely on the future. Georgetown Prof. Betsy Sigman, an expert on data security, added that Mr. Obama's proposals only scratch the surface of critical cybersecurity issues. "What is he doing to prevent a major hack of bank data? Or what steps is he outlining about how he's trying to prevent an attack on the electrical grid that could shut down the transfer of data so important to business in the U.S. today?" she asked. "These are huge threats he needs to address."

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  • Too Hot to Connect: Can the Internet Withstand Climate Change?

    Last Monday, thousands of Perth, Australia, residents discovered that the Internet had melted under temperatures of up to 112 degrees. If companies like Comcast, Time Warner Cable or Verizon aren’t mitigating these risks and building resilience and adequate geographic redundancies into their networks, we could be in trouble. The good news, Betsy Page Sigman, a professor at Georgetown University’s McDonough School of Business, told me, is that providers here are likely better prepared for extreme weather than iiNet was. Innovations from companies like Google and Facebook will create better server efficiencies and redundancies, which will probably trickle up to the telecom giants, she said.

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  • Complex Global Supply Chains Deliver New MBA Careers

    The difficulty in managing complex and fast-changing supply chains has led to greater need for talent, from logistics providers such as UPS to large manufacturing companies and consumer goods groups like Unilever and Airbus. “There is a hunger – a hunt for talent,” says Kasra Ferdows, a professor of global manufacturing at Georgetown McDonough Business School in the US.

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  • What Brands Need to Know about Social Media “Buy Now” Buttons

    There could be a few reasons why Twitter and Facebook would be interested in bringing commerce their sites. Betsy Sigman, distinguished teaching professor at Georgetown University's McDonough School of Business, said this is a natural move, tracing the growth of things like online commerce and mobile commerce. "People want to be on their phones all the time and one of the ways they're always on their phone is social media," she said.

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  • Six Mobile Marketing Tips for Small Businesses

    Most Internet shopping activity involves consumers actively searching out information on services or products. But mobile marketing is what’s called “push” technology, which involves sending unsolicited messages to would-be customers. “It’s all done with the idea of engaging customers and getting them to spread your offers on social media,” says Betsy Page Sigman, who teaches operations and information management at Georgetown University’s McDonough School of Business. “If people buy something every time you send a discount, keep sending them. But pay attention to when they stop, because that data tells you a lot, too.”

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