A blog by Kurt Carlson: It is this power of choice to be an agent of good and bad change for ourselves that drives me to study the choices people make and how they make them. Every couple of weeks I will post an entry here. My posts will share data from new research studies my colleagues and I have run, thoughts I have about the choices people make, and how these choices originate. I study choice because I want to help people make better choices. As a professor of marketing I sometimes write for managers, but I also write for consumers – because consumers who understand themselves have the power to make choices that can positively influence their lives.