Georgetown Business is the alumni magazine of Georgetown University’s McDonough School of Business. Published twice a year, the magazine highlights successful and interesting alumni, covers the latest business trends and faculty research, and reports on school news, events, and student, faculty, and alumni accomplishments.
NBA superstar, “Inside the NBA” analyst, and a brand in his own right Shaquille O’Neal spoke in February to a standing-room-only crowd of students at Georgetown University’s McDonough School of Business. The 7-foot-1 legend was joined by Perry Rogers (B ’91), president of PR Partners, who has represented O’Neal since 2001.
Barely a week goes by without a headline about theft of personal information, intellectual property, or financial data. In less than two years, an attack on Target yielded an estimated 110 million customer records; a JP Morgan breach affected nearly 80 million households and 7 million businesses; thieves stole up to 60 million credit card numbers from Home Depot; health insurer Anthem had as many as 80 million records stolen; and a hack on Sony led to the cancellation of a movie release and served as yet another stark reminder of the power evil-doers can wield.
What should businesses be doing to tighten security?
When Larry Botel was a Georgetown McDonough student, there was no real estate program. Thirty years later, a generous partnership with Botel — and a Wisconsin Avenue NW office building — ensures students in the Steers Center for Global Real Estate have access to applied industry learning.
Everybody cheers for the underdog. Whether it’s David versus Goliath, Rocky versus Apollo Creed, or Luke Skywalker versus Darth Vader, bringing down the top dog has been etched into sports lore and mythology alike.
But while that scenario plays well throughout popular culture, what about in the dog-eat-dog world of business competition? Does portraying your brand or company as the bootstrap underdog help you knock off the well-heeled megacorp? That’s the premise posed in a pair of research projects conducted by Neeru Paharia, an assistant professor of marketing at Georgetown’s McDonough School of Business.
For Tom Cooke, the search for a new weekend hobby about 30 years ago turned into a lifelong passion. It started when Cooke stumbled upon a racetrack in Laurel, Maryland, that hosted nighttime racing for standardbred horses. He took a quick interest, thinking, “I can do this.” The racetrack in Laurel no longer exists, but Cooke’s one-horse operation has become a thriving business.
Carolyn Gleason (EMBA ’99) runs the publishing arm of the world’s largest museum and research complex and a trusted authority on subjects ranging from history and art to science and technology.
As chief of surgery at New York’s Guthrie Corning Hospital, John Olmstead, MD, FACS (MBA ’98) needs to understand why costs rise and how to allocate scarce resources.
As co-founder of MPOWERD Inc., the developer of the Luci lantern, Jacques-Philippe Piverger (B '99) has brought inexpensive and long-lasting energy to more than 70 developed and developing countries.
Browse the entire spring issue of Georgetown Business magazine.