June 17, 2014
The Georgetown Institute for Consumer Research (GICR) at the McDonough School of Business recently announced the winners of its first Consumer Insights Challenge, a research initiative that invites investigators to propose short, survey-based studies to compete for the opportunity to collect data for free from the NPD Group.
Of the 33 projects submitted, judges from the GICR staff chose six as winners along the criteria of appropriateness of project for the sampling size, timeliness, feasibility, and likely impact if successful.
The award recipients included:
Each winning team will receive up to 500 responses to a 10-minute survey-based study from a nationally representative sample provided by the NPD Group and the Georgetown Institute for Consumer Research, as well as support from the GICR team prior to data collection. The challenge was powered by the NPD Group, and KPMG provides overall sponsorship for GICR.