|
A key feature of the Georgetown business education is the residencies - integrative courses, required of everyone, which complement regular course instruction. The first year you will participate in residencies in the fundamentals of global business and innovation, the second year in leadership and globalization. The globalization residency is the capstone of your experience at Georgetown. You will team with a group of classmates to undertake a consulting project for a foreign organization or Fortune 500 company with operations overseas. Working with company executives as well as your professor, you will prepare a solution to a business problem the company is facing, then travel abroad to the company's facilities to finalize your project and present your recommendations to senior leadership. Teams have traveled to Brazil, China, the Czech Republic, United Arab Emirates, South Africa and Vietnam.
Among dozens of projects were:
- A marketing study for Pepsico on a new fish-based snack food in Vietnam
- A study for Credit Suisse on Dubai real estate demand
- An analysis for the International Marketing Council of South Africa on American interest in South Africa and soccer in preparation for the 2008 World Cup
- An exploration of the aviation market in the Czech Republic for Aero Vodochody
Students invariably find these projects exciting as they gain a deep understanding of global business and the importance of cultural differences. | 
