Marketing

Georgetown University’s McDonough School of Business offers an undergraduate concentration in Marketing designed for students who expect to have a career in which marketing plays a central role. Those who have recently received a Marketing Concentration from the McDonough School of Business have taken jobs in brand management, revenue management, business development, consulting, marketing research, public relations, and advertising. These jobs have been in industries as diverse as high tech, politics, non-profit, consumer products, financial services, and health care.

The courses in the Marketing Concentration provide the skills students need to excel in these career paths. The first skill is understanding the customer, which makes it easier to identify where value can be created. The second skill students learn is to deliver value to the customer by managing brand equity through new product development, pricing, distribution, and promotion. Finally, students who earn a Marketing Concentration learn how to manage the firm's ongoing relationships with its customers, channel members, suppliers, and competitors.

For an overview of the required courses in this concentration, consult the undergraduate course catalog here.