Affiliated Faculty and Research

Faculty

Marketing

Simon Blanchard
Simon Blanchard’s research interests include the development of empirical and statistical models to understand the large amount of heterogeneity observed in consumers’ decision making processes. In his thesis, Dr. Blanchard proposed a new statistical methodology that can be used to illustrate how consumers simultaneously organize products and brands into a multitude of categories in ways that may not be intuitive to managers. In addition to giving invited presentations on his thesis and to presenting at conferences, he has articles published or forthcoming in journals such as the Journal of Consumer Research, Marketing Letters and Computational Statistics and Data Analysis. Dr. Blanchard is a member of the American Marketing Association, the Association for Consumer Research, the Psychometric Society, and the Society of Mathematical Psychology.
Kurt Carlson
Kurt Carlson most recently served as assistant professor of marketing at Duke University's Fuqua School of Business, teaching market intelligence and marketing management. He also conducted research at the University of Wisconsin-Madison's Center for Dairy Research and Wisconsin Milk Marketing Board. Professor Carlson is a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making.
Ronald Goodstein
Ronald C. Goodstein is an Associate Professor of Marketing at Georgetown University’s McDonough School of Business, and the CEO of SW2C, llc. Dr. Goodstein is on the executive education staff of both the McDonough School of Business, the Georgetown Center for Professional Development, and is an invited professor to several other prestigious executive programs around the world. His executive teaching and consulting are in the areas of customer focus, building long-term customer partnerships, strategic marketing management and positioning, building and managing brand equity, integrated marketing communications, ethnicity in marketing, and consumer behavior.
Prashant Malaviya
Prashant Malaviya is Associate Professor of Marketing and came to Georgetown in 2008 after nine years at INSEAD, France. Prior to INSEAD, he held an appointment at the University of Illinois at Chicago, and visiting professorships at the Wharton School, as the Titan Industries Professor at ALBA Graduate Business School in Athens, Greece, and at the Kellogg School of Management. Professor Malaviya is a Consumer Psychologist by training and received his Ph.D. from the Kellogg School of Management at Northwestern University. His research focuses on understanding how consumers use information to make product judgments and consumption decisions.
Debora Thompson
Professor Thompson specializes in the study of consumer behavior. Her research interests are in the area of judgment and decision making, information processing, and attitude change. She has published in the Journal of Consumer Research, Journal of Marketing Research, and Harvard Business Review.

Luc Wathieu
In his research, Luc combines economics and psychology to understand consumer engagement -- what motivates consumers to willingly interact with firms and actively discover or co-create new products and benefits. His work on this topic appeared in top academic journals such as Management Science, Marketing Science, and the Journal of Consumer Research, and in practice-oriented outlets such as the Harvard Business Review. Before joining Georgetown in August of 2010, he taught marketing management and marketing research at ESMT in Berlin, at the Harvard Business School, and at the Hong Kong University of Science and Technology. Originally from Belgium, he studied a the University of Namur and got his PhD from INSEAD.

Management

Chris Long
Chris P. Long is an Assistant Professor in Management at the McDonough School of Business, Georgetown University. In his research, he examines how leaders integrate their efforts to promote control, trust, and fairness within both traditional organizations and new organizational forms in order to accomplish organizational performance objectives and respond to aspects of complex and dynamic business environments. Professor Long has held academic positions at Washington University in St. Louis and Duke University. He has worked as a consultant to multi-national corporations on issues of leadership, organizational design, and organizational change and previously served as a Congressional Aide to a member of the United States House of Representatives. He holds a PhD in Management from Duke University and a Master in Public Policy from the John F. Kennedy School of Government at Harvard University. In addition to his academic duties, Professor Long currently serves as an officer in the United States Army Reserve.
Christine Porath
Christine Porath is an Assistant Professor in the Management area at Georgetown University. Much of her research examines incivility and its effects in the workplace. Her research focuses not only on the effects of bad behavior, but also how organizations can create a more positive environment where people can thrive; and how individuals and organizations benefit in terms of individual well-being and performance. In addition to her book, The Cost of Bad Behavior, her research has appeared in the Academy of Management Journal, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, Journal of Applied Social Psychology, Harvard Business Review, and in several other journals and books. Her work related to incivility has been featured worldwide in over 500 television, radio and print outlets (including 20/20, Time, Wall Street Journal, Financial Times, L.A. Times, The Washington Post, NBC, CBS, ABC, FoxNews, CNN, BBC, NPR, and msnbc). Porath received her Ph.D. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She earned her bachelor's degree in economics from College of the Holy Cross where she was a member of Phi Beta Kappa.
Catherine Tinsley
Catherine H. Tinsley is an Associate Professor at the McDonough School of Business at Georgetown University, and is the Executive Director of the Georgetown University Women’s Leadership Initiative. Professor Tinsley is currently serving on the National Academy of Sciences Committee to Improve Intelligence Analysis for National Security and is a CPMR fellow for the National Aeronautics and Space Administration. She is also a Zaeslin fellow at the college of Law and Economics, University of Basel. She studies how such factors as: culture, gender, reputations, stereotypes, and negotiator mobility influence how people negotiate and how they manage conflict. She also examines decision biases, particularly under conditions of risk and uncertainty. As well, she has examined how and why U.S. based management theories do and do not translate across national cultures.

Operations & Information Management

Vishal Agrawal
Vishal Agrawal’s research interests include sustainable operations, new product development and supply chain management. In particular, he is interested in the managerial challenges at the interface of business and the environment. He is also interested in the effect of consumer behavior on operations and new product development strategies. His research has been awarded the Dissertation Proposal Award by The Aspen Institute Center for Business Education.
Robin Dillon-Merrill
Professor Dillon-Merrill seeks to understand and explain how and why people make the decisions that they do under conditions of uncertainty and risk. This research specifically examines critical decisions that people have made following near-miss events in situations with severe outcomes (i.e., hurricane evacuation, NASA mission management, etc.). Her past research in risk has included supporting the Department of Energy’s selection of a new tritium supply facility, aiding NASA’s Jet Propulsion Laboratory in decision making for the Mars Exploration Program, and developing a quantitative decision support tool for the management of software project resources based on an analysis of both the information system and the design. She has received research funding from the National Science Foundation, NASA, and the Department of Defense. She has served as a risk analysis and project management expert on several National Academies Committees including the Review of the New Orleans Regional Hurricane Protection Projects. From 1993-1995, she worked as a Systems Engineer for Fluor Daniel, Inc.
Sezer Ülkü
Sezer Ülkü’s areas of interest are new product development, outsourcing, and private equity. He has a special interest in high-tech industries. In his recent research, Dr. Ülkü (1) examines the impact of supply chain design on new product introductions, (2) studies how the location of risk bearing affects supply chain and firm performance, (3) investigates the joint design of product and supply chain architectures and (4) studies whether and when product modularity is desirable for buyers and sellers.

Lab Manager

Andrew Long

Lab manager

Andrew's research interests span the breadth of judgment and decision making, including topics like the role of experience in decisions under uncertainty, the role of wealth in prospect theory, and the assignment of utility to emotional and moral outcomes. Andrew received his B.A. in Psychology from Vanguard University of Southern California, and has had previous appointments at the Anderson School of Management at UCLA and the Marshall School of Business at USC.

To contact the lab, e-mail Andrew Long at arl45@georgetown.edu.

Selected Publications

Decisions from Experience
- Fox, C, Long, A, & Hadar, L (2011). Unpacking decisions from experience. Presented by Craig Fox at Society for Judgment and Decision Making, October 2011.

Research

Papers and Presentations

To see a list of published research by lab faculty, click here.

Research Assistants

If you are interested in behavioral research and would like to gain some experience working in a research laboratory, e-mail the lab manager, arl45@georgetown.edu.