Behavioral Research Lab

The McDonough School of Business (MSB) Behavioral Research Laboratory supports data collection for behavioral research on business-related topics. Its primary goal is to improve the research productivity of MSB faculty who do behavioral research by making data collection easier and cheaper. The lab operates as a virtual lab through the use of wireless connectivity and online research software. The lab and its activities are supported by a team consisting of a single lab manger and about a dozen Graduate Assistants.

Lab users include marketing, management, and operations professors who collect primary data as part of their research. In addition to collecting data using online survey software (e.g. Qualtrics), the lab supports data collected via Inquisit and MediaLab. The Graduate Assistants who are funded by grants to faculty affiliated with the lab are available to help with secondary data collection such as web crawling and data coding.

For more information about the MSB Behavior Research Lab, contact the Lab Manager.