AARP CEO Bill Novelli to Join Georgetown University's McDonough School of Business as Distinguished Professor

March 17, 2009

March 16, 2009

Novelli Will Focus on Nonprofit Management, Social Responsibility, and Social Marketing

WASHINGTON, DC- Georgetown University McDonough School of Business Dean George G. Daly today announced the appointment of AARP CEO William D. Novelli as a Distinguished Professor of the Practice. Novelli, who will become a faculty member in August, will lead the school in developing courses and programs in nonprofit management, social responsibility, and social marketing for its undergraduate and graduate students. He currently is teaching a social responsibility class to MBA students with Alan Andreasen, a Georgetown University McDonough School of Business professor.

"As an internationally recognized marketing and management expert, Bill Novelli brings to Georgetown's McDonough School of Business a wealth of knowledge and experience that will have a tremendous impact on our student body," said Daly. "Novelli's leadership in both the private and non-profit sectors makes him uniquely suited to lead the development of courses in NGO management and social marketing."

While at AARP, where he completes eight years of service as chief executive officer in April, he more than doubled the organization's operating budget, increased membership by more than five million, and made AARP the nation's leading voice calling for comprehensive health care reform. He worked across partisan lines to help create Medicare Part D; led a successful fight against attempts to carve private accounts out of Social Security; transformed and broadened AARP's relevance to more than 78 million boomers by offering revolutionary, market-changing products and services to meet their needs and interests; launched Divided We Fail, the largest and most coordinated effort AARP has ever undertaken, to urge U.S. leaders to take steps to ensure affordable, quality health care and long-term financial security for all; and created the AARP Global Network, establishing AARP as a leading voice on international aging issues.

"I'm proud of what we were able to accomplish at AARP," said Novelli. "And now, I look forward to bringing my experience in nonprofit management, social marketing, and leading social change to Georgetown's McDonough School of Business to help prepare our nation's future leaders."

Co-founder and former president of Porter Novelli, one of the world's largest public relations agencies, he retired from the firm in 1990 to pursue a second career in public service. He was named one of the 100 most influential public relations professionals of the 20th century by the industry's leading publication.

Novelli has been president of the Campaign for Tobacco-Free Kids, whose mandate is to change public policies and the social environment, limit tobacco companies' marketing and sales practices to children, and serve as a counterforce to the tobacco industry and its special interests. He now serves as chairman of the board.

As executive vice president of CARE, the world's largest private relief and development organization, Novelli was responsible for all operations in the United States and abroad. CARE helps impoverished people in Africa, Asia, and Latin America through programs in health, agriculture, environmental protection, and small business support. CARE also provides emergency relief to people in need.

Novelli began his career at Unilever, a worldwide packaged goods marketing company, moved to a major ad agency, and then served as director of advertising and creative services for the Peace Corps. In this role, he helped direct recruitment efforts for the Peace Corps, VISTA, and social involvement programs for older Americans.

The recipient of a Bachelor of Arts from the University of Pennsylvania and a Master of Arts from Penn's Annenberg School for Communication, Novelli also pursued doctoral studies at New York University. He taught marketing management for 10 years in the University of Maryland's MBA program and also taught health communications. He has written numerous articles and chapters on marketing management, marketing communications, and social marketing in journals, periodicals, and textbooks. His book, 50+: Give Meaning and Purpose to the Best Time of Your Life, was updated in 2008.

Novelli serves on a number of boards and advisory committees. He and his wife, Fran, reside in Bethesda, Md. They have three adult children and five grandchildren.

Media Contact:
Brett West
LiveWire Media Relations
703-519-1600, x100

About Georgetown University's McDonough School of Business
Georgetown University's McDonough School of Business is a premier business school in the nation's capital. Founded in 1957 to educate undergraduate business students through the integration of liberal arts and professional education, the school annually welcomes some 1,400 undergraduates, 1,000 MBA students, and 500 participants in its executive education programs. For more information about Georgetown's McDonough School of Business, visit