Alumna Receives Emerging Scholar and Mentor Award

February 15, 2010

Wendy W. Moe, a graduate of the MBA program at Georgetown University’s McDonough School of Business, is the recipient of the 2010 Erin Anderson Award from the American Marketing Association for an emerging female marketing scholar and mentor.

The award recognizes and honors the life of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD, who after successfully winning a battle against cancer, passed away unexpectedly in 2007. It is given annually to a female marketing professor who is an emerging research star in her area of expertise, based on her publication record and its impact on marketing thought. The recipient also should exceed the normal expectations for someone of her rank in mentoring doctoral students and junior faculty members. Moe will be honored at the AMA Winter Marketing Educators’ Conference on February 20.

Moe is a tenured associate professor of marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests lie in modeling online consumer behavior and early sales forecasting. Some of her previous work has focused on developing statistical methods and models for internet clickstream data. Moe also has developed several early forecasting models that can predict the sales of entertainment products early in their lifecycles and, in some cases, even before the actual launch of the product. Her current research focuses on technology-enabled measures of early product success and examines online product reviews and search engine activity as predictors of future sales.

Her research has appeared in Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, Journal of Interactive Marketing, Journal of Consumer Psychology, and the Journal of Public Policy and Marketing.

In addition, Moe is becoming a leading marketing academic in the mold of Anderson by going beyond her significant research contributions to help others develop their careers. According to Anne Coughlan, co-chair of the award committee, “Wendy Moe is an extremely worthy recipient of this year’s Erin Anderson Award. Her research is outstanding, her impact is considerable and promises to continue into the future. Her research and mentoring embody what made Erin Anderson’s work excellent; a combination of academic contribution and managerial relevance, shared with co-authors and Ph.D. students alike.”