Faculty to Teach Executive Course on Brand Advantage and Standout Marketing
Georgetown McDonough marketing faculty members Kurt Carlson, Prashant Malaviya, and Luc Wathieu’s will be teaching the school’s new three-day certificate course, Brand Advantage: Standout Marketing in a Saturated Market, April 24-26. Together, this team has more than 40 years of experience teaching. Their most recent articles include such topics as:
Participants in the Brand Advantage program will learn how to analyze competitors and compel customers, the importance of “branding” and “positioning,” and how to create and maintain customer loyalty. This course will help participants sharpen their skills and advance their careers.
To support lifelong learning, Georgetown University alumni receive a 20 percent discount on all executive certificate programs in 2012. Additional courses in Global Engagement, Embracing Change and Financial Management are scheduled for spring/summer 2012.