Georgetown Associate Professor Elected Editor of Marketing Newsletter

February 16, 2011

Associate Professor Luc Wathieu Also to Hold Seat on Board for INFORMS Society for Marketing Science

Luc Wathieu, associate professor of marketing at Georgetown University’s McDonough School of Business, has been elected newsletter editor of the INFORMS Society for Marketing Science (ISMS).

The Institute for Operations Research and the Management Sciences (INFORMS) is the largest professional society in the world for those in the field of operations research, management science, and business analytics.

As editor of the ISMS newsletter, Wathieu will hold a seat on the board of the ISMS, which makes the organization’s decisions regarding journals, conferences, and scholarships.

Wathieu’s research combines economics and psychology to understand consumer engagement -- what motivates consumers to willingly interact with firms and actively discover or co-create new products and benefits. His work has been published in top academic journals such as Management Science, Marketing Science, the Journal of Consumer Research, and the Harvard Business Review.

Before joining Georgetown in August 2010, Wathieu taught marketing management and marketing research at ESMT in Berlin, at Harvard Business School, and at Hong Kong University of Science and Technology.

Originally from Belgium, Wathieu studied at the University of Namur and earned a Ph.D. from INSEAD.

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business is a premier business school located at the center of world politics and business in Washington, D.C. Some 1,400 undergraduates, 1,000 MBA students, and 500 participants in executive education programs study business with an intensive focus on leadership and a global perspective. Founded in 1957, the business school today resides in the new Rafik B. Hariri Building, a state-of-the-art facility that blends the tradition of Georgetown University with forward-thinking functionality. For more information about Georgetown’s McDonough School of Business, visit