Business executives, diplomats, and non-governmental leaders seeking an in-depth approach to creating, influencing, and executing non-market strategy in the global economy will benefit from a new, three-day Executive Certificate course at Georgetown University’s McDonough School of Business, titled Global Engagement – Strategies to Address Non-Market Forces.
From May 1 to 3, 2012, participants will explore: How companies articulate and execute non-market strategies to make their businesses more viable; the types of policies, agreements, and international institutions leaders can leverage; how successful businesses interact with government, regulators, citizens, NGOs, activists, and the media; and, how leaders can create and build their non-market toolkit to gain a competitive advantage.
In addition to the McDonough School of Business’s world-class faculty, this course is taught by leading industry practitioners, including Vice President at Bombardier Aerospace Michael McAdoo and Deputy Assistant United States Trade Representative Christina Sevilla.
The course fee is $4,250, and the registration deadline is April 17, 2012. Committed to lifelong learning, Georgetown McDonough offers a significant discount for alumni of Georgetown University. To learn more about the course, request information, or sign up, visit http://georgetownmeansbusiness.com/openenroll
About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business is a premier business school located at the center of world politics and business in Washington, D.C. Some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive education programs study business with an intensive focus on leadership and a global perspective. Founded in 1957, the business school today resides in the new Rafik B. Hariri Building, a state-of-the-art facility that blends the tradition of Georgetown University with forward-thinking functionality. For more information about Georgetown’s McDonough School of Business, visit http://msb.georgetown.edu