Georgetown McDonough to Offer Three-Day Certificate Program on Creating A Brand Advantage

January 25, 2012

Managers – from corporate strategy and product development to production and finance – will benefit from a new, three-day Executive Certificate course at Georgetown University’s McDonough School of Business, titled Brand Advantage: Standout Marketing in a Saturated Market.

From April 24-26, 2012, executives will review what works – and what does not – in marketing. Participants will learn how to analyze competitors and compel customers, market segmentation, the importance of “branding” and “positioning,” the price/value equation, and how to create and maintain customer loyalty. The course is designed for managers who seek to understand their markets, develop a winning position, and leverage that position to deliver value to their customers and organizations.
The course fee is $4,250, and the registration deadline is April 10, 2012. Committed to lifelong learning, Georgetown McDonough offers a significant discount for alumni of Georgetown University. To learn more about the course, request information, or sign up, visit
Additional certificate programs in Global Engagement and Financial Management are scheduled for 2012. More information can be found at
About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business is a premier business school located at the center of world politics and business in Washington, D.C. Some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive education programs study business with an intensive focus on leadership and a global perspective. Founded in 1957, the business school today resides in the new Rafik B. Hariri Building, a state-of-the-art facility that blends the tradition of Georgetown University with forward-thinking functionality. For more information about Georgetown’s McDonough School of Business, visit