The Hoya Girls prove they are the best women for the job

November 16, 2007 web_check

A team of Georgetown MBA students took home the top prize at the inaugural case competition at the National Association of Women MBA's Conference. The five-woman team, named The Hoya Girls, defeated thirty-five other schools to win the competition and a $5,000 check, a portion of which will be donated to the non-profit internship fund.

Ajeet Anand (M09), Lauren Rose Carrasco (M09), Erica Fensom (M08), Julie McDaniel (M08), and Ira Penza (M09) worked together to analyze a case for Hilti, the European construction equipment manufacture. The company sought advice on how to maintain their unique corporate culture as they expand globally.

In a written analysis, the Georgetown team outlined recommendations that included creating a Culture Champion Program to compliment the Culture Camps already in place at Hilti. This program would include employee exchange programs, an employee online portal, peer-to-peer rewards and recognition, and greater customer culture interaction.

After their selection to the final round, the Hoya Girls prepared a presentation for Hilti executives. The night before the competition the students rehearsed before a group made up of Georgetown MBA students and faculty. The team felt that the feedback they received was invaluable. "I was overwhelmed by the support of our classmates and faculty," said McDaniel. "This was a key to our success."

The Hoya Girls were the final team to present in the competition. The judges deliberated for about an hour before the winners were announced. After the presentation, the team received direct feedback from Hilti executives, who informed the students that one of the team's earlier written recommendations had recently been implemented by the company.

About the Robert Emmett McDonough School of Business

Georgetown University's McDonough School of Business is a premier business school located in the nation's capital. Founded in 1957 to educate undergraduate business students through the integration of liberal arts and professional education, the McDonough School today welcomes approximately 1,300 undergraduates, 620 MBA students, and more than 500 participants in its executive education programs annually. For more information about the McDonough School, visit

About Georgetown University

Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses. For more information about Georgetown University, visit