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Marketing Students Score Marketing Advice at the Verizon Center

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A group of marketing research undergraduates recently toured the Verizon Center with Adjunct Professor David Ashley. The students heard presentations from Monumental Sports and Entertainment’s leadership about marketing analytics. Speakers included Joe DuPriest, vice president of marketing; Alex Kerr, research-survey processes and actionable insights; Jim Minichiello, CRM sales tracking, segmentation, profile/insights development; and Tom Nagle, company-wide analytics and data centralization efforts.

-Lisa Edmunds