MBA Evening Program Team Wins at the Biopharma Inaugural Event

December 10, 2012

A team of MBA students from Georgetown University’s McDonough School of Business won the inaugural Rutgers Biopharmaceutical Case Competition on November 10.

Teams had one week to review an original case focusing on the Affordable Care Act, also known as healthcare reform, and its coming implementation, before presenting to a panel of judges. The students were given product and operating details for a fictional biopharmaceutical company and were tasked with developing operational and marketing strategies to position the company and its products for success in the changing and uncertain healthcare environment.

Georgetown’s team of MBA Evening Program students included Marissa Maybee, Juan Bonifacino, Katie Hoffman Jarvis, and Dennis Lee.

Judges represented the seven companies sponsoring the event: Bayer, Johnson & Johnson, Bristol-Myers Squibb Company, Campbell Alliance, Eisai, Merck, and Novartis. Georgetown McDonough competed against 10 other MBA teams including Boston University, Columbia Business School, Duke University’s Fuqua School of Business, New York University’s Stern School of Business, Pennsylvania State University’s Smeal College of Business, University of Connecticut, Rutgers Business School, University of Rochester’s Simon Graduate School of Business, and Wake Forest University.