MBA Students Share Innovations with Metrobus During Case Competition
The inaugural MBA Innovation Case Competition, "Designing a Better Community for Washington, D.C.," was hosted by the Georgetown University Technology, Innovation, and Design Graduate Association on April 20, 2012.
The competition was created by Georgetown MBA students interested in taking a real business problem and exploring business solutions through the design and innovation lens. The case focused on how to overcome barriers of use of the Metrobus system in Washington, Virginia, and Maryland.
The winners of the competition were Georgetown MBA Evening Program students Oz Tolon, Selman Altun, Jeremy George, and Manuel Bueno. They wowed Washington Metropolitan Area Transit Authority leaders, their Department of Transportation partners, and innovation guru Jeneanne Rae, Founder and CEO of MOTIV, with a new way to streamline bus loading and offloading, among other recommendations.
MBA teams from Georgetown's McDonough School of Business and the University of Virginia Darden School of Business participated in the competition.