New Book by Keith Ord Focuses on Forecasting
Principles of Business Forecasting, a new book co-authored by Keith Ord, a professor of operations and information management at Georgetown’s McDonough School of Business, and Robert Fildes of Lancaster University Management School, serves both as a textbook for students and a reference book for experienced forecasters. The book introduces both standard and advanced forecasting methods and their underlying models. It also includes general principles to guide and simplify forecasting practice.
The book emphasizes real data sets, taken from government and business sources, in each chapter’s examples and exercises. Forecasting techniques are demonstrated using a variety of software platforms and a companion website provides Excel® macros to support the basic methods.
Principles of Business Forecasting was published in July 2012 by Cengage Learning.
-- Joan Lim