New Global Marketing School in Peru Named for Michael Czinkota

March 19, 2012 Professor Czinkota

Universidad Ricardo Palma School of Global Marketing and Business Management Honors Michael Czinkota

The Universidad Ricardo Palma in Lima, Peru, recently announced that its new School of Global Marketing and Business Management has been named for Michael Czinkota, an associate professor of international business at Georgetown University’s McDonough School of Business.

“In the highest commitment to quality, this school will be named after Dr. Michael Czinkota as a permanent tribute to his theoretical contributions to the field and their practical applications,” said Ivan Rodriguez Chavez, Universidad Ricardo Palma rector.

Czinkota has played an instrumental role in supporting the development of the school, through his work on international curative marketing. In his work, Czinkota highlights the important role of the ‘honorable merchant’ whose work encourages long term relationships, respects cultural differences, and resists taking advantage of his clients. This concept is particularly welcome in nations which have suffered extensively from marketing misconduct and ignorance.

While visiting Universidad Ricardo Palma for the official inauguration of the school, Czinkota also received an honorary Doctor Honoris Causa from the president of the university and was named president of the school’s Advisory Committee.

“I am deeply honored to be recognized in this way for my career in marketing,” Czinkota said. “I hope that the Czinkota School of Global Marketing and Business Management will continue to advance the fields of international business and marketing to generations of students from around the world.”

Czinkota teaches international business and trade at Georgetown’s McDonough School of Business, where he also served as the chairman of the National Center for Export-Import Studies. Fluent in Spanish and German, he has held professorial appointments in Asia, Australia, Europe, and the Americas.

His academic work focuses on new market entry and export development strategies and the linkage between terrorism and international business. He has written widely in leading journals on the topic and teaches a graduate seminar on International Terrorism and Marketing. He was named one of the top three contributors to the international business literature and was rated the second most prolific analyst of export issues.  He has worked with the U.S. Department of State on terrorism preparedness and has testified ten times before Congress on the topic. He is the author of Mastering Global Markets, which reflects the challenges of international management in a world of conflict and uncertainty. He also wrote two leading college texts – International Marketing (going into its 10th edition and International Business (8th edition).

During the Reagan and Bush Administrations, Czinkota served as senior advisor for export controls in the Bureau of Export Administration and as the deputy assistant secretary of commerce. He also was head of the U.S. Delegation to the OECD Industry Committee in Paris.

Czinkota serves on the Global Advisory Board of the American Marketing Association, the Global Council of the American Management Association, and on the Board of Governors of the Academy of Marketing Science. He is a member of the American Council on Germany. For his work in international business and trade policy, he has been awarded honorary degrees from the Universidad del Pacifico and Universidad Ricardo Palma in Peru and the Universidad Pontifica Madre y Maestra in the Dominican Republic. He was named a Distinguished Fellow of the Academy of Marketing Science and a fellow of the Royal Society of Arts in the United Kingdom.

Czinkota also is a member of several corporate boards and has worked with such corporations as AT&T, IBM, GE, Nestle, and US WEST. He has advised the Executive Office of the President and the U.S. General Accountability Office on trade policy issues. He also serves as advisor to the United Nations and the World Trade Organization.

Born and raised in Germany, Czinkota was educated in Austria, Scotland, Spain, and the United States. He studied law and business administration at the University of Erlangen-Nurnberg and was awarded a two-year Fulbright Scholarship. He holds an MBA in international business and a Ph.D. in logistics from The Ohio State University.

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business is a premier business school located at the center of world politics and business in Washington, D.C. Some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive education programs study business with an intensive focus on leadership and a global perspective. Founded in 1957, the business school today resides in the new Rafik B. Hariri Building, a state-of-the-art facility that blends the tradition of Georgetown University with forward-thinking functionality.