New McDonough School of Business Faculty Member Debora Thompson Receives Doctoral Dissertation Award

July 17, 2006

Contact:
Cynthia S. Shaw
(202) 687-4080
css27@georgetown.edu

New McDonough School of Business Faculty Member Debora Thompson Receives Doctoral Dissertation Award

WASHINGTON, D.C. -- Professor Debora Viana Thompson received the John A. Howard AMA Doctoral Dissertation Award. The award will be presented at the annual Summer Educator's Conference Luncheon in August. Award recipients are selected based on dissertations presented at the annual Marketing Educators Conference that "represent the dynamic, ever-advancing character of marketing knowledge and serve as a stimulus for study and teaching."

The winning dissertation, titled "Feature Fatigue: Examining the Effects of Product Capability and Usability on Choice and Consumption," investigates the impact that complicated technological features on products have on consumers and their buying nature. Too many features overwhelms a consumer, creating what Thompson calls 'feature fatigue' and ultimately effects the consumption and production process.

Thompson was previously a PhD Marketing candidate at the University of Maryland, College Park and recently joined the McDonough faculty, where is an assistant professor of marketing.

About the Robert Emmett McDonough School of Business
Georgetown University's McDonough School of Business is a premier, distinguished business school located in the nation's capital. Founded in 1957 to educate undergraduate business students through the integration of liberal arts and professional education, the McDonough School today has approximately 1,300 undergraduates, 620 MBA students, and more than 500 participants in its executive education programs annually. For more information about the McDonough School, visit msb.georgetown.edu.

About Georgetown University
Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses. For more information about Georgetown University, visit www.georgetown.edu.