Professor Johansson Chosen as a Fellow of the Academy of International Business

April 13, 2011 Johny Johansson

Johny Johansson, McCrane/Shaker Professor of International Business and Marketing at Georgetown’s McDonough School of Business, has been elected a Fellow of the Academy of International Business (AIB). This honor acknowledges his preeminent contribution to the field of international business.

Johansson’s research and teaching focuses on international marketing strategy and global branding. He is the author of Global Marketing (5th ed. 2009), co-author of The Japanese Way of Marketing (1996), and author of In Your Face: How American Marketing Excess Fuels Anti-Americanism (2004). Johansson has consulted with companies around the world, including Standard Oil of Indiana, General Electric, and General Telephone and Electronics in the United States; Ford Werke AG in West Germany; and Mazda and Fuji Film in Japan. In addition to publishing more than 70 academic articles and chapters in books, he has conducted seminars at academic institutions in the United States and abroad. In 2010, he received a Lifetime Achievement Award for contributions to global marketing from the American Marketing Association.

A native of Sweden, Johansson is a graduate of the Stockholm School of Economics and holds an MBA and Ph.D. from the University of California, Berkeley, where he studied econometrics and marketing.

AIB is the leading association of scholars and specialists in the field of international business. It has 3,234 members in 76 different countries, including scholars from leading academic institutions as well as consultants, researchers, government, and NGO representatives.