Saatchi & Saatchi Worldwide CEO to Speak at Stanton Distinguished Leaders Series
Kevin Roberts, CEO worldwide of Saatchi & Saatchi, will discuss “Winning the World – How to Succeed in the Age of the Idea” as part of the Stanton Distinguished Leaders Series at Georgetown University’s McDonough School of Business.
The event also is sponsored by the Undergraduate Program Office and the Georgetown Retail and Luxury Association.
Tuesday, February 25, 2014
Georgetown University McDonough School of Business
Rafik B. Hariri Building, Lohrfink Auditorium
37th and O Streets, NW
Media who are interested in covering the event should contact Teresa Mannix, assistant dean for communications, at (202) 687-4080 or firstname.lastname@example.org.
ABOUT KEVIN ROBERTS:
Kevin Roberts is the New York-based CEO worldwide of Saatchi & Saatchi – one of the world’s leading creative organizations with more than 6,000 people and 130 offices in 70 countries – and part of Publicis Omnicom Group, the world’s largest communications group. Saatchi & Saatchi works with six of the top 10 and more than half of the top 50 global advertisers.
Born and educated in Lancaster in the north of England, Roberts started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he became CEO of Pepsi-Cola Middle East, and later Pepsi’s CEO in Canada. In 1989, Roberts moved with his family to Auckland, New Zealand, to become chief operating officer with Lion Nathan. He took up his position as CEO worldwide with Saatchi & Saatchi in 1997.
Roberts has honorary appointments and doctorates at several universities. Presently he is honorary professor of innovation and creativity at the University of Auckland Business School and honorary professor of creative leadership at Lancaster University. With academic colleagues, he wrote Peak Performance: Business Lessons from the World's Top Sporting Organizations, an inspiration-driven business theory and practice. In 2004, he wrote Lovemarks: the Future Beyond Brands, a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value. He has written further books on the power of emotion and the screen age. Lovemarks was named one of the 10 Ideas of the Decade by Advertising Age in 2009.
In 2013, Roberts, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. In 2011, he became the first non-Latin American to be inducted into the FIAP (Festival Iberoamericano de Publicidad) Ibero-American Hall of Fame. A former director of the New Zealand Rugby Union, he is the current chairman of the board of USA Rugby, a director of New Zealand Telecom, and business ambassador for the New Zealand United States Council.
About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs provide a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a worldwide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree and open enrollment programs. Learn more at http://msb.georgetown.edu. Follow us on Twitter @msbgu.