Students Advise AARP's LifeTuner

April 30, 2010

Georgetown Business Strategy Challenge Featured 12 Schools, Focused on Non-Profits

Washington, D.C. – Georgetown University’s McDonough School of Business recently hosted the 2010 Business Strategy Challenge, a case competition that asks teams of undergraduate students to find solutions to a real problem faced by a non-profit organization.

Fifteen teams of four students each were selected from the world’s leading business schools to participate, and the winning teams were:

• 1st Place: New York University’s Stevenson group, which included Michael Finkelberg, Aaron Kinnari, Sagar Shah, and Danil Subkhankulov.
• 2nd Place: Northeastern University’s The Phoenix Group, which included Agnieszka Letkiewicz, Brian Lepley, Christopher Rossignol, Megan Ekberg.
• 3rd place: McGill University’s Equilibrium Consulting, which included Jamie Edelsberg, Khaled Kteily, Antoine Ngo, and Diana Pirri.

The details of the case and the identity of the non-profit client were not revealed to the students until 24 hours before their final presentations. The teams were asked to develop a college entry strategy for AARP’s LifeTuner, a new online community offering free, unbiased financial information and resources, a panel of volunteer financial experts to provide real world practical guidance, budgeting and financial planning tools, and an interactive community with a mission to reach the 22 to 34 age demographic. Students also were asked to find ways, other than advertising, for LifeTuner to generate revenue to cover the operating costs of the site.

The Business Strategy Challenge is run by Hilltop Consultants, a student group at Georgetown’s McDonough School of Business that seeks to foster the growth of future business leaders who will serve the community. As such, only non-profit organizations with 501(c)3 status were invited to be competition clients.

Teams chosen to compete in the 2010 event represented Baylor University, Carnegie Mellon University, Clemson University, Georgetown University, McGill University, New York University, Northeastern University, Rensselaer Polytechnic Institute, Southern Methodist University, St. John’s University, the University of Adelaide, the University of Florida, the University of Louisville, the University of Washington, and Washington University in St. Louis.

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business is a premier business school located at the center of world politics and business in Washington, D.C. Some 1,400 undergraduates, 1,000 MBA students, and 500 participants in executive education programs study business with an intensive focus on leadership and a global perspective. Founded in 1957, the business school today resides in the new Rafik B. Hariri Building, a state-of-the-art facility that blends the tradition of Georgetown University with forward-thinking functionality. For more information about Georgetown’s McDonough School of Business, visit http://msb.georgetown.edu.