Undergraduates Advance to Final Round of Marketing Competition

January 31, 2011

Five undergraduate students from Georgetown University’s McDonough School of Business will advance to the final round of a marketing competition sponsored by American Eagle Outfitters, where they will present their marketing plan for a new offshoot store to American Eagle senior management in Pittsburgh, Pa., on Jan. 25, 2011.

Juniors Anna Pomerantseva and Jamie Cooke and sophomores Camilla Han-He, Joseph Friedrich, and Gabriel Sim comprise Georgetown’s finalist team. They were selected as one of three finalists, along with teams from the University of Wisconsin and the University of Southern California, from a field of 57 teams from 11 universities.
Each team was challenged to develop a marketing plan for a new offshoot store called “Aerie.” Students enrolled in marketing classes taught by Professor of Marketing Alan Andreasen and Assistant Professor of Marketing Debora Thompson received background information and were briefed by AE executives who came to campus in September. The AE executives returned in early December to hear the students’ presentations.