Wathieu Starts New Blog Series with Harvard Business Review
Luc Wathieu, associate professor of marketing at Georgetown University’s McDonough School of Business, is the co-author of a new blog through the Harvard Business Review. Wathieu writes the series of marketing-related posts with Marco Bertini, assistant professor of marketing at the London Business School and one of Wathieu’s former students.
The first entry, titled “Pricing the Priceless,” covers the issue of hesitant consumer markets due to the economic instability in recent years. Wathieu and Bertini discuss methods of advertising that draw out potential buyers, such as offering price cuts from a posted starting price and building a product line toward reputable brands in order to “create a mental momentum.”
Read the blog at: http://blogs.hbr.org/cs/2011/07/pricing_the_priceless.html