Patrick Adams (B'81) graduated with a Bachelor of Science degree from Georgetown McDonough and started his professional career as a Certified Public Accountant before deciding the world already had too many. He changed careers to advertising where his marketing strategies have won 15 Effie Awards for marketing effectiveness. Adams helped to start the advertising agency Secret Weapon Marketing in 1997 after 14 years in account management positions at agencies in Los Angeles. Adams has three children – Kellogg (B’16), Cooper (B’21), and Riley, a senior in high school – as well as two Labrador Retrievers, Cisco and Hobie. Adams is married to Abby Adams (C'83).