One of the Baratta Center for Global Business’s main objectives is to become an effective bridge between Georgetown McDonough and global organizations. Leveraging the reach of our Board and Georgetown’s global network the Baratta Center has worked with Estée Lauder, Cartier and Lamborghini to provide our students transformational educational opportunities in D.C. and abroad.
The Baratta Center will continue to strengthen current engagements and look for additional partners to connect the business community and Georgetown McDonough’s faculty and students in mutually beneficial relationships.
Our Current Partnerships
Estée Lauder – The Gen Z Network Initiative
The Baratta Center, the Undergraduate Program Office and The Estée Lauder Companies (ELC) have since 2020 launched a semester-long pilot program focused on developing and building the next generation of leaders in beauty, titled the Gen Z Network Initiative. The unique partnership, led by ELC’s CEO Global Reverse Mentor Program Team, connects a group of undergraduate students with a team of executives from the company, giving students the opportunity to provide valuable consumer-focused feedback on the company’s brands, products and upcoming launches.
GBI News, News Story
“Our vision for the Gen Z Network Initiative is to inspire change by giving a voice of influence and impact to young talent earlier in their lives and careers,” said Fabrizio Freda, president and CEO, The Estée Lauder Companies.
May 4, 2021
Ashley Chen (B’22), a senior at Georgetown McDonough, has been involved in several global opportunities, including The Estée Lauder Companies (ELC) Gen Z Network Initiative and the Cartier Challenge.
March 3, 2022
Cartier – The Cartier Challenge
In the Fall of 2021, 20 students embarked on a unique, one-of-a-kind challenge with the iconic French luxury brand Cartier. The Cartier Challenge allowed students to dive into the luxury world, quickly understand the market, the competitive challenges and opportunities, and then provide marketing and branding ideas to best address the needs of Cartier’s customers. The six-week challenge was a collaboration between the Georgetown Retail & Luxury Association, School of Continuing Studies, the Baratta Center and Undergraduate Program Office.
Last Fall, 20 Georgetown University students embarked on a unique, one-of-a-kind challenge with the iconic French luxury brand Cartier. The Cartier Challenge allowed students to dive into the luxury…
January 27, 2022
GBI News, News Story
Cyrille Vigneron, president and global CEO of Cartier, and Mercedes Abramo, CEO of Cartier North America, addressed the Georgetown community during an event hosted by the Georgetown Retail &…
November 12, 2022
Lamborghini – The Global Business Experience
Since 2015 Georgetown McDonough different cohorts of MBA students have traveled to Italy, for their Global Business Experience (GBE), as part of the culmination of the three-month consulting course. During these trips, approximately 20 students were able to share their final presentations with Automobili Lamborghini executives in Bologna.
Maintaining a luxury brand requires passion and innovation to deliver an effective customer experience, said Alessandro Farmeschi, CEO of Lamborghini Americas, at an event hosted by Georgetown Retail and Luxury Association and the GBI.
November 15, 2018
In July, 40 Georgetown McDonough MBA students traveled to Bologna, Italy, for their Global Business Experience (GBE), as part of the culmination of the three-month course. During the trip, the…
June 28, 2017