How do social movements evolve into concrete change? Through the lens of #NeverAgain and the March for Our Lives, Georgetown’s McDonough School of Business experts discuss what makes a social movement and how what we are seeing now differs from movements in the past.
Georgetown McDonough faculty members have strong academic and professional backgrounds and contribute to the development of our teaching areas. Many have held positions in business or government; lived, worked, or studied abroad; and been educated at many of the best academic institutions around the world.
The faculty members at the McDonough School of Business are world-class scholars engaged in pioneering research; professionals who have corporate, nonprofit, and government leadership experience; and entrepreneurs who mentor students in starting businesses. As academic and industry leaders, they incorporate scholarship and expertise into their teaching practices, inspiring students to become stewards in business and serve society. Distinguished by an emphasis on global business and an immersive approach to practical learning, Georgetown McDonough develops ethical global leaders who can build a better world for themselves and others.
“The ways in which we process information about risk make it difficult for us to understand how risky it is to be in contact with others,” professor Catherine Tinsley of Georgetown University’s McDonough School of Business told Fox News. “There is something called a ‘near miss’ bias, which is: when people engage in an activity that they know has some risk but then nothing bad happens to them, they tend to ignore that the good outcome was partly due to luck.”
“It certainly would be the first place to think about,” said Marty Conway, an adjunct professor at Georgetown University’s McDonough School of Business. “The NBA also has a solid history of not only playing Summer League, but also the commercial opportunities that they’ve built around the Summer League and everything that goes with it.”
But there might be a deeper issue with the new logo, according to Georgetown University marketing professor Christie Nordhielm. Logos, she noted, are meant to capture and invoke a brand’s value—not create it. “It’s supposed to be a familiar reminder, a repository of brand value,” Nordhielm said. Rather than ensuring that the logo continues to communicate the brand’s established identity, she said, the team seems to have approached the redesign as a new advertising campaign. “It’s a strategic error,” she added. “A misunderstanding of what a logo is.”
One of the co-founders of the global PR agency Porter Novelli, Bill Novelli is a recognized leader in social marketing and social change. He is a professor of practice in the Master of Business Administration (MBA) program at the McDonough School of Business, Georgetown University, Washington, DC, and teaches courses in Corporate Social Responsibility, Principled Leadership for Business and Society, and Leadership and Management of Non-profit Organizations. Diane Ty is Senior Partner leading the Portion Balance Coalition and AgingWell Hub at Business for Impact – an initiative founded by Bill Novelli at McDonough; its mission is to help solve the world’s most pressing issues by delivering world-class education and impactful student experience, and through direct action with global companies, nonprofits and government leaders.