Marketing Professor Partners with Ad Council for IMC Practicum
June 2nd, 2021
Ronald Goodstein , associate professor of marketing at Georgetown McDonough , partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Com…
Marketing
The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
Seminar Series & Events
Marketing Classes
Featured Program
MBA Certificate in Consumer Analytics and Insights
Research Center
Georgetown Institute for Consumer Research
Faculty
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
Marketing Area Faculty
Sudipta Dasmohapatra
Professor of the Practice and Academic Director for the Master of Science in Business Analytics Program
Rebecca Hamilton
Michael and Robin Psaros Endowed Chair in Business Administration; Professor; Marketing Area Coordinator
News from Marketing
Undergraduate Program Virtually Celebrates Graduates in Awards Ceremony
May 24th, 2021
Georgetown ’ s McDonough School of Business recognized students graduating from the Undergraduate Program on Saturday , May 22 , during the school ’ s annual Trop…
Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands
May 12th, 2021
Today ’ s products are designed to be convenient , and this has negative implications for each of us individually , as well as for the world as a whole . As ma…
Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires
April 27th, 2021
“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel, professor.