Marketing Program Overview

Georgetown McDonough Marketing Program

Marketing Faculty

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

Meet our Marketing Faculty


The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

Seminars and Workshops

Georgetown Institute for Consumer Research